Transformative training for every product professional—from newcomers to leaders. Our courses equip you with practical skills for success, whether you manage hardware, software, or services across B2C, B2B, or internal products. Upcoming course dates Arrange training for your company Choose the right course for you Product Management and Product Marketing Who is this for? People new to product management Product managers with no prior formal training Product managers who want a skills refresher AI-Powered Product Management Who is this for? Product managers seeking AI efficiency gains in their workflow Product leaders driving AI adoption in their teams Product teams preparing for an automated workflow Driving Product Growth Who is this for? Experienced product managers with previous foundation training Product managers who want to gain advanced skills Cross-functional product teams with high growth targets Leading Product Management Who is this for? People leading teams of other product managers People heading up product management organizations People transitioning into leading other product managers People new to product management Product managers with no formal training Product managers who want a skills refresher Product managers with no formal training Product managers who want a skills refresher Product managers who want a skills refresher Product managers seeking AI efficiency gains in their workflow Product leaders driving AI adoption in their teams Product people looking to harness AI to stay ahead Product leaders driving AI adoption in their teams Product people looking to harness AI to stay ahead Product people looking to harness AI to stay ahead For leaders with product managers reporting to them For people building and running product organizations Product managers new to leading teams, as well as those who aspire to lead teams For people building and running product organizations Product managers new to leading teams, as well as those who aspire to lead teams Product managers new to leading teams, as well as those who aspire to lead teams Demonstrate the knowledge and skills you need to be an effective product manager at each stage of the product management process. Implement best-practice processes and use tools and templates to make the product management function more productive. Demonstrate genuine product leadership by owning the product and influencing the business with data-driven decisions resulting in improved financial performance. Create cross-business communities, engage your stakeholders more effectively and delegate non-product activities. Identify your strengths and weaknesses at each stage, create a development plan and continue your professional development independently. Implement best-practice processes and use tools and templates to make the product management function more productive. Demonstrate genuine product leadership by owning the product and influencing the business with data-driven decisions resulting in improved financial performance. Create cross-business communities, engage your stakeholders more effectively and delegate non-product activities. Identify your strengths and weaknesses at each stage, create a development plan and continue your professional development independently. Demonstrate genuine product leadership by owning the product and influencing the business with data-driven decisions resulting in improved financial performance. Create cross-business communities, engage your stakeholders more effectively and delegate non-product activities. Identify your strengths and weaknesses at each stage, create a development plan and continue your professional development independently. Create cross-business communities, engage your stakeholders more effectively and delegate non-product activities. Identify your strengths and weaknesses at each stage, create a development plan and continue your professional development independently. Identify your strengths and weaknesses at each stage, create a development plan and continue your professional development independently. Understand and apply a range of sophisticated growth frameworks that align with business objectives and sales cycles. Demonstrate a deep understanding and management of the cross-functional coordination and operational planning needed to support product growth. Design and deliver growth plans that are ethical and sustainable, supporting long-term business success and reputation. Demonstrate a deep understanding and management of the cross-functional coordination and operational planning needed to support product growth. Design and deliver growth plans that are ethical and sustainable, supporting long-term business success and reputation. Design and deliver growth plans that are ethical and sustainable, supporting long-term business success and reputation. Explain how modern AI systems work and evaluate where they add value in product management. Apply AI tools and agents across core product management activities to improve speed and quality. Generate high-quality product artefacts and critically assess their accuracy and usefulness. Define where human judgement remains critical and design effective human-AI workflows for product teams. Identify, assess, and mitigate risks associated with AI use. Apply AI tools and agents across core product management activities to improve speed and quality. Generate high-quality product artefacts and critically assess their accuracy and usefulness. Define where human judgement remains critical and design effective human-AI workflows for product teams. Identify, assess, and mitigate risks associated with AI use. Generate high-quality product artefacts and critically assess their accuracy and usefulness. Define where human judgement remains critical and design effective human-AI workflows for product teams. Identify, assess, and mitigate risks associated with AI use. Define where human judgement remains critical and design effective human-AI workflows for product teams. Identify, assess, and mitigate risks associated with AI use. Identify, assess, and mitigate risks associated with AI use. Strategic alignment: Understand how to create product strategy that’s aligned with your company’s broader vision and goals, ensuring consistent delivery through your product managers. World-class delivery: Grasp how to deliver world class product management at scale, maintaining a high standard across diverse products and teams. Organizational frameworks: Recognize the necessary framework and processes essential to achieving consistent, high-quality product delivery within your organization. Product management structuring: Learn effective ways to organize your product managers, considering factors like company divisions, product lines, and geographies. Delivery models mastery: Examine and understand various delivery models like agile, waterfall, and hybrid, ensuring flexibility and adaptability in product roll-outs. Leadership confidence: Be confident in your product management leadership expertise, leading teams through challenges and decision-making processes. Stakeholder management: Develop the skills to manage key stakeholders across the business, ensuring collaboration and alignment. Team development and dynamics: Delve into methods for recruiting, motivating, and mentoring team members, ensuring the optimal performance and dynamics of your product management teams. World-class delivery: Grasp how to deliver world class product management at scale, maintaining a high standard across diverse products and teams. Organizational frameworks: Recognize the necessary framework and processes essential to achieving consistent, high-quality product delivery within your organization. Product management structuring: Learn effective ways to organize your product managers, considering factors like company divisions, product lines, and geographies. Delivery models mastery: Examine and understand various delivery models like agile, waterfall, and hybrid, ensuring flexibility and adaptability in product roll-outs. Leadership confidence: Be confident in your product management leadership expertise, leading teams through challenges and decision-making processes. Stakeholder management: Develop the skills to manage key stakeholders across the business, ensuring collaboration and alignment. Team development and dynamics: Delve into methods for recruiting, motivating, and mentoring team members, ensuring the optimal performance and dynamics of your product management teams. Organizational frameworks: Recognize the necessary framework and processes essential to achieving consistent, high-quality product delivery within your organization. Product management structuring: Learn effective ways to organize your product managers, considering factors like company divisions, product lines, and geographies. Delivery models mastery: Examine and understand various delivery models like agile, waterfall, and hybrid, ensuring flexibility and adaptability in product roll-outs. Leadership confidence: Be confident in your product management leadership expertise, leading teams through challenges and decision-making processes. Stakeholder management: Develop the skills to manage key stakeholders across the business, ensuring collaboration and alignment. Team development and dynamics: Delve into methods for recruiting, motivating, and mentoring team members, ensuring the optimal performance and dynamics of your product management teams. Product management structuring: Learn effective ways to organize your product managers, considering factors like company divisions, product lines, and geographies. Delivery models mastery: Examine and understand various delivery models like agile, waterfall, and hybrid, ensuring flexibility and adaptability in product roll-outs. Leadership confidence: Be confident in your product management leadership expertise, leading teams through challenges and decision-making processes. Stakeholder management: Develop the skills to manage key stakeholders across the business, ensuring collaboration and alignment. Team development and dynamics: Delve into methods for recruiting, motivating, and mentoring team members, ensuring the optimal performance and dynamics of your product management teams. Delivery models mastery: Examine and understand various delivery models like agile, waterfall, and hybrid, ensuring flexibility and adaptability in product roll-outs. Leadership confidence: Be confident in your product management leadership expertise, leading teams through challenges and decision-making processes. Stakeholder management: Develop the skills to manage key stakeholders across the business, ensuring collaboration and alignment. Team development and dynamics: Delve into methods for recruiting, motivating, and mentoring team members, ensuring the optimal performance and dynamics of your product management teams. Leadership confidence: Be confident in your product management leadership expertise, leading teams through challenges and decision-making processes. Stakeholder management: Develop the skills to manage key stakeholders across the business, ensuring collaboration and alignment. Team development and dynamics: Delve into methods for recruiting, motivating, and mentoring team members, ensuring the optimal performance and dynamics of your product management teams. Stakeholder management: Develop the skills to manage key stakeholders across the business, ensuring collaboration and alignment. Team development and dynamics: Delve into methods for recruiting, motivating, and mentoring team members, ensuring the optimal performance and dynamics of your product management teams. Team development and dynamics: Delve into methods for recruiting, motivating, and mentoring team members, ensuring the optimal performance and dynamics of your product management teams. Public training (open enrollment) Private team training (confidential and flexible for groups of 8 or more) Private team training (confidential and flexible for groups of 8 or more) Public training (open enrollment) Private team training (confidential and flexible for groups of 8 or more) Private team training (confidential and flexible for groups of 8 or more) Public training (open enrollment) Private team training (confidential and flexible for groups of 8 or more) Private team training (confidential and flexible for groups of 8 or more) Public training (open enrollment) Private team training (confidential and flexible for groups of 8 or more) Private team training (confidential and flexible for groups of 8 or more) In-person delivery is 3 consecutive full-day sessions. Live online delivery is 5 consecutive half-day sessions. Live online delivery is 5 consecutive half-day sessions. In-person delivery is 2 consecutive full-day sessions. Live online delivery is 3 consecutive half-day sessions. Live online delivery is 3 consecutive half-day sessions. In-person delivery is a 1 full-day session. Live online delivery is a 1 full-day session. Live online delivery is a 1 full-day session. In-person delivery is 3 consecutive full-day sessions. Live online delivery is 5 consecutive half-day sessions. Live online delivery is 5 consecutive half-day sessions. Learn the right way for you Live Online Training Our live online courses are led by two instructors and have a limited number of participants to ensure an interactive and engaging experience. You are encouraged to interact with the instructors and other participants, discuss topics, and ask questions in real time. Pre-reading materials and offline exercises are provided to help you get the most out of the interactive sessions. Depending on the course, it will run over either 3 or 5 half-day sessions within a week, scheduled in the morning or afternoon. Ample breaks are included so you can relax and grab a coffee. To participate, you’ll need a computer with a microphone, webcam, and headphones. We’ll assist you in testing your setup to ensure everything works smoothly. In-Person Training Our training courses include all course materials, a delicious lunch, and refreshments throughout the day. As a participant, you receive a printed reference binder that includes all the slides from the course. We also include unlimited free access to our online Toolbox, which is packed with content and best practice. It includes all our propriety tools, templates, and checklists so you can get straight down to work. It also includes all our journals, infographics, book reviews, and more than 60 videos exploring important product management topics. What’s best for you – In-Person or Online Training? Both in-person and online training deliver the same great learning outcomes. Online Training No travel and and associated time and costs Live online interactive delivery – engaging with regular breaks to refresh 3 or 5 half-days of commitment, so you can fit other things in during your day Balance your home and work commitments in a day 5* Excellent feedback on Trustpilot In-Person Training Travel required with associated time and costs In-person delivery – engaging with food, drink, and regular breaks to refresh 2 or 3 full-days of commitment, you’ll be away from the office and screen, to focus

Meet and chat with people from other companies during coffee or lunch breaks 5* Excellent feedback on Trustpilot See upcoming course dates Book a training course Why do people choose Product Focus? In-person or Online with Experts Learn with product management experts – live online or in-person at a public training venue in Europe or exclusively at your offices worldwide Not just for Software and Agile Customers choose us because it is effective for PMs managing hardware, software, or services – customer-facing B2C, B2B – or internal Engaging, Energetic and Effective You’ll learn with a perfect blend of teaching, discussion, polls, videos and challenges. We keep energy high, with plenty of breaks to recharge How do clients rate our training? Client testimonials After previously attending Product Focus training, I thought it would be a great foundation for my product managers to understand the breadth of the role, best practice and get both excited and acquainted with aspects of the product management craft that increases the value of the role within the organization. We ran a series of 4 boot camps. The feedback from my team was excellent, and we’re seeing a clear mindset shift, increased maturity and standardization, and a higher impact on our business. The training has already started to pay off by giving me a different lens with which to look through as I help my teams navigate interactions and collaborate with our technology partners. I appreciate the content from the course, the toolbox, and all the benefits that go with this. The course was well delivered with a great mix of discussion, presentation, group work and polls using the Adobe Connect platform. The content was informative, interesting and covered areas in depth. I’d highly recommend this for new product managers or those with a few years under your belt as I have; I absolutely found value and benefit in this experience. After previously attending Product Focus training, I thought it would be a great foundation for my product managers to understand the breadth of the role, best practice and get both excited and acquainted with aspects of the product management craft that increases the value of the role within the organization. We ran a series of 4 boot camps. The feedback from my team was excellent, and we’re seeing a clear mindset shift, increased maturity and standardization, and a higher impact on our business. The training has already started to pay off by giving me a different lens with which to look through as I help my teams navigate interactions and collaborate with our technology partners. I appreciate the content from the course, the toolbox, and all the benefits that go with this. The course was well delivered with a great mix of discussion, presentation, group work and polls using the Adobe Connect platform. The content was informative, interesting and covered areas in depth. I’d highly recommend this for new product managers or those with a few years under your belt as I have; I absolutely found value and benefit in this experience. Upcoming course dates Online Training Online - Product Management and Product Marketing course - 5 half-days Online - Leading Product Management course - 5 half-days Online - AI-Powered Product Management course - 1 day Face-to-Face Training Amsterdam - Product Management and Product Marketing course - In-person - 3 full days Copenhagen - Product Management and Product Marketing course - In-person - 3 full days London - Product Management and Product Marketing course - In-person - 3 full days London - AI-Powered Product Management course - In-person - 1 full day London - Driving Product Growth course - In-person - 2 full days London - Leading Product Management course - In-person - 3 full days Frequently asked questions (FAQs) Can I attend the Driving Product Growth training course by myself? For maximum value, we recommend you attend with 2-4 team members across functions – typically an experienced product manager plus marketing and customer success colleagues. Solo attendance is also welcome. Do you do certifications for your other courses? We currently only do an exam and certification for the Product Management and Product Marketing training course. What happens if I don’t pass? You can retake the exam once, free of charge. Results are final; we don’t share correct answers to protect exam integrity. Is there a German-language version? Yes — certification is available in German through our partner ProduktManageMentor. How widely recognised is the certification? It’s recognised across Europe and beyond. Employers regularly contact us to verify whether candidates hold the certification when hiring. Is the certification included in the course price? Yes — all public course attendees can sit the exam at no extra charge. Private course certification may have an additional fee. Can I get certified without attending the course? No, you have to attend our Product Management and Product Marketing course to take our certification exam. What are the terms and conditions for a public course booking? Cancellation: Cancellations must be made in writing (e.g. by email). If the cancellation is 30 days or more before the course/workshop then a full refund will be given. A 50% refund will be given for cancellations received 15 to 29 days before the course/workshop. No refund will be given for cancellations less than 15 days before the course/workshop or for “no-shows” on the day. Alternative participants: An alternative participant can be substituted at any time and at no cost. Course transfer: A single transfer to an alternative course/workshop date can be made up to 30 days in advance of the date of the originally booked course/workshop at no cost. Course postponement or cancellation: Product Focus reserves the right to postpone or cancel the course/workshop due to unforeseen circumstances in which case our liability is limited to the course/workshop fees. Online training: You are responsible for ensuring you have the appropriate technology and set-up to access our online training. Venue access: For a face-to-face course if you will need wheelchair access to the venue please contact us when registering at [email protected] . If you have any questions about our standard terms and conditions, please contact us . Should I select request an invoice? Yes – if you are confident your accounts payable department can process payment within our standard terms, which are: before the course runs or 30 days from the invoice date, whichever is earlier. Please note you need to book with a company email address to be invoiced. If you are self-funding, you must pay by credit card. How do I get a VAT receipt for my credit card booking? Once paid funds have cleared in our account (typically 7-10 days), we will send you a paid invoice for your credit card receipt. Do I need to complete the Product Management and Product Marketing course before attending the Driving Product Growth course? No – but you should have several years of product management experience and know the fundamentals. Ideally you will already have received some formal product management training. Where can I find information regarding your product management training courses? As the European Leaders for Product Management training, we provide a variety of live online and face-to-face courses. View our public course calendar here to find a suitable training course. If you’re interested in private training for your company, or you need assistance, please get in touch with a member of our team: Europe: +44 (0) 207 099 5567 | US: +1 (877) 290-6240 | [email protected] Does Product Focus train me, or is the exam just online learning? Whether you attend one of our public or private courses, our expert instructors will train you to think like a professional product manager. At the end of the course, you will have 3 weeks to complete the exam to obtain your Product Focus certification. You can see more details about our certification here. How many people are on a course? We limit the number of people on our courses to a maximum of 18 delegates on face-to-face training and online courses. This ensures we can interact with all the delegates, answer their questions, and maintain the pace of the training. Are your courses all in the English language? Most of our training courses are in the English language. However, we also have an exclusive partnership with ProduktManageMentor to offer our product management training and services in the German language. To learn more visit here. Do you offer in-house/on-site courses? Yes – our flagship product management course can be delivered on-site at your offices and customized to suit your needs. Product Focus is the preferred training partner for many organizations. We have the scale and experience to run everything from one-off training courses to a partnership encompassing multi-year training and support programs that successfully embed new ways of working. There are a variety of private training benefits – view them here . If I book on a course but can’t attend for Covid reasons, what are the T’s and C’s? We incur various costs when running a training course. We don’t like charging cancellation fees, and if we can resell your place, we won’t charge you anything. See further information here . If I need to cancel for work reasons, what are your cancellation fees? Cancellations must be made in writing (e.g., by email). Our standard terms are as follows: Cancellation 30 days or more before the course/workshop – full refund Cancellation 15 to 29 days before the course/workshop – 50% refund Cancellations less than 15 days before the course/workshop or “no-shows” on the day – No refund If you cancel or transfer your course booking within 10 days of the scheduled start date, Product Focus reserves the right to impose an additional fee. This fee is in place to cover expenses that cannot be recouped and associated administrative costs. Do I have to complete the Product Management & Product Marketing or the Driving Product Growth course before attending the Leading PM course? No – but it’s useful to have some formal product management training, and you do need to be leading or aiming to lead a product management team, department, or function. Is the content for the online and face-to-face courses the same? Whether you attend one of our face-to-face or online courses, the content is the same. Our training is part of a body of knowledge that is consistent best practice across all our courses. It is delivered by senior-level product managers who are highly experienced trainers, with in-depth experience in a wide range of companies and industries. How much does a course cost? Our public product management course pricing is shown here on our calendar. You can pay in £, € or $. Our face-to-face public courses run in major European cities and are priced slightly higher than our live online courses. If you’re interested in pricing for a private course, please get in touch. Europe: +44 (0) 207 099 5567 | US: +1 (877) 290-6240 | [email protected] What’s the difference between Public and Private training? Our Public courses are for individuals, and anyone can attend. They provide the opportunity for you to mix and share experiences with peers from other technology companies. Scheduled every few weeks, there’s sure to be a convenient date. Our Private courses are for companies and organizations, and we recommend seven or more delegates to make them cost-effective. These courses can be customized for your business and are a great way to get your whole team ‘on the same page.’ Private courses can be online (to bring remote workers together) or on-site/in-house at your offices. Need help? Contact Us Book Private Training See terms and conditions for training course bookings and cancellations.