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Posts RSS - Comments Get Steve Blank via your RSS Feed Recent Posts Lean Launch Pad 2026 @ Stanford – Lessons Learned Presentations Incorruptible Hacking for Defense @ Stanford 2026 – Lessons Learned Presentations Anthropic Mythos – We’ve Opened Pandora’s Box AI and Teaching – The Brave New World Nowhere Is Safe Solving Yesterday’s Problems Will Kill You Your Startup Is Probably Dead On Arrival Time to Move On – The Reason Relationships End You Only Think They Work For You Lean Launch Pad 2026 @ Stanford – Lessons Learned Presentations Hacking for Defense @ Stanford 2026 – Lessons Learned Presentations Anthropic Mythos – We’ve Opened Pandora’s Box AI and Teaching – The Brave New World Nowhere Is Safe Solving Yesterday’s Problems Will Kill You Your Startup Is Probably Dead On Arrival Time to Move On – The Reason Relationships End You Only Think They Work For You Archives June 2026 April 2026 March 2026 February 2026 December 2025 November 2025 October 2025 September 2025 July 2025 June 2025 May 2025 April 2025 October 2024 September 2024 August 2024 July 2024 June 2024 May 2024 April 2024 March 2024 February 2024 January 2024 December 2023 November 2023 October 2023 September 2023 August 2023 July 2023 April 2023 February 2023 January 2023 November 2022 October 2022 September 2022 June 2022 May 2022 April 2022 March 2022 January 2022 December 2021 November 2021 October 2021 September 2021 August 2021 July 2021 June 2021 May 2021 April 2021 March 2021 February 2021 January 2021 December 2020 November 2020 October 2020 September 2020 August 2020 July 2020 June 2020 May 2020 April 2020 March 2020 February 2020 January 2020 December 2019 November 2019 October 2019 September 2019 June 2019 May 2019 April 2019 March 2019 January 2019 December 2018 November 2018 October 2018 September 2018 August 2018 July 2018 June 2018 April 2018 March 2018 February 2018 January 2018 November 2017 October 2017 September 2017 August 2017 July 2017 June 2017 May 2017 April 2017 March 2017 February 2017 January 2017 December 2016 November 2016 October 2016 September 2016 August 2016 July 2016 June 2016 May 2016 April 2016 March 2016 February 2016 January 2016 December 2015 November 2015 October 2015 September 2015 August 2015 July 2015 June 2015 May 2015 March 2015 February 2015 January 2015 December 2014 November 2014 October 2014 September 2014 August 2014 July 2014 June 2014 May 2014 April 2014 March 2014 February 2014 January 2014 December 2013 November 2013 October 2013 September 2013 August 2013 July 2013 June 2013 May 2013 April 2013 March 2013 February 2013 January 2013 December 2012 November 2012 October 2012 September 2012 August 2012 July 2012 June 2012 May 2012 April 2012 March 2012 February 2012 January 2012 December 2011 November 2011 October 2011 September 2011 August 2011 July 2011 June 2011 May 2011 April 2011 March 2011 February 2011 January 2011 December 2010 November 2010 October 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 September 2009 August 2009 July 2009 June 2009 May 2009 April 2009 March 2009 February 2009 Other Stuff About Steve Startup Tools Secret History Books for Startups Slides/Videos Raising Money Books for Startups Books for Startups See the “ Startup Tools ” Tab for Tools and Blogs. For Books on Silicon Valley History see here Free Harvard Business Review article here Entrepreneurial Management Stack Over the last few years we’ve discovered that startups are not smaller versions of large companies. The skills founders need are not covered by traditional books for MBA’s and large company managers. There are now a few books that specifically address founders needs. Alexander Osterwalder’s Business Model Generation is the first book that allows you to answer “What’s your business model?” intelligently and with precision. Make sure this one is on your shelf. Osterwalders follow-on book Value Proposition Design describes how to get product/market fit right. It’s another “must have” for your bookshelf. And Testing Business Ideas , is the best summary of how to run Customer Discovery and Validation experiments in print. Eric Ries was the best student I ever had. He took the Customer Development process, combined it with Agile Engineering, and actually did the first implementation in a startup. His insights about the combined Customer Development/Agile process and its implications past startups into large corporations is a sea change in thinking. His book, The Lean Startup is a “must have” for your shelf. Ben Horowitz’s The Hard Thing About Hard Things is a series of essays about what CEO face in the “Build” phase – the transition from searching for a business model into a company. It’s impossible to implement any of this if you don’t understand Agile Development. Extreme Programming Explained by one of the pioneers of Agile, Kent Beck, is a great tutorial. If you don’t understand Values, Principles and Practices in XP it makes Customer Development almost impossible. If you’re in a large company, T he Other Side of Innovation makes sense of how to actually insert innovation into an execution organization. If you’re starting a medical device company Biodesign:The Process of Innovating Medical Technologies is a must have. It has a great customer discovery process. Talking to Humans is a great simple primer on Customer Discovery. Business Model Generation and Value Proposition Design : by Alexander Osterwalder Testing Business Ideas – Alexander Osterwalder and David Bland The Lean Startup : by Eric Ries The Hard Thing About Hard Things by Ben Horowitz Extreme Programming Explained by Kent Beck the other side of innovation – Vijay Govindarajan & Chris Trimble Talking to Humans: Success Starts with Understanding Your Customers – by Giff Constable & Frank Rimalovski Biodesign: The Process of Innovating Medical Technologies by Zenios, Makower, Yock, et al (great website here ) The Four Steps to the Epiphany : And my newest book, The Startup Owners Manual The Founders Workbook – The Checklist Companion to the Startup Owners Manual Must Read Books The subtitle of Technological Revolutions and Financial Capital is the “dynamics of bubbles and golden ages”. A must read to understand the long 50-year innovation cycle we’re in. The other side of innovation is the closest recipe I’ve read for getting entrepreneurship right in large companies. Innovator’s Dilemma and Innovator’s Solution helped me refine the notion of the Four types of Startup Markets. I read these books as the handbook for startups trying to disrupt an established company. The Innovators DNA rings true about the skills founders need to have. Crossing the Chasm made me understand that there are repeatable patterns in early stage companies. It started my search for the repeatable set of patterns that preceded the chasm. The Tipping Point has made me realize that marketing communications strategies for companies in New Markets often follow the Tipping Point. Blue Ocean Strategy is a great way to look at what I’ve called “market type.” Technological Revolutions and Financial Capital – Carlota Perez the other side of innovation – Vijay Govindarajan & Chris Trimble The Innovator’s Dilemma & The Innovator’s Solution by Clayton M. Christensen The Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators – Jeff Dyer, Hal Gregersen, Clayton M. Christensen Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers Inside the Tornado : Marketing Strategies from Silicon Valley’s Cutting Edge Dealing with Darwin : How Great Companies Innovate at Every Phase of Their Evolution — all three by Geoffrey A. Moore The Tipping Point : How Little Things Can Make a Big Difference by Malcolm Gladwell Blue Ocean Strategy : How to Create Uncontested Market Space and Make Competition Irrelevant by R. Mauborgne and W. C. Kim Strategy Books for Startups The Marketing Playbook gives marketers five strategy options, teaches you gap analysis and offer tactical marketing campaign advice. Do More Faster identifies issues that first-time entrepreneurs encounter and offer useful advice . Getting Real is web-focussed. Wasserman’s Founders Dilemma is essential reading to building a great startup team. These books are classics but timeless . The Entrepreneurial Mindset articulates the critically important idea that there are different types of startup opportunities. The notion of three Market Types springs from here and Christensen’s work. The book provides a framework for the early marketing/sales strategies essential in a startup. Delivering Profitable Value talks more about value propositions and value delivery systems than you ever want to hear again. However, this is one of the books you struggle through and then realize you learned something valuable. Schumpeter’s book Theory of Economic Development is famous for his phrase “creative destruction” and its relevance to entrepreneurship. Peter Drucker’s Concept of the Corporation was the first insiders view of how a decentralized company (GM) works. His Practice of Management defined “management by objective” and Innovation and Entrepreneurship is a classic. While written for a corporate audience, read it for the sources of innovation. If you write software you already know about Fred Brooks classic text the Mythical Man Month . If you manage a software company you need to read it so you don’t act like Dilbert’s pointy-haired boss. Peppers and Rogers, The One to One Future opened my eyes to concepts of lifetime value, most profitable customers and the entire customer lifecycle of “get, keep and grow.” Bill Davidow’s Marketing High Technology introduced me to the concept of “whole product” and the unique needs of mainstream customers. Michael Porter is the father of competitive strategy. His books Competitive Strategy , Competitive Advantage , and On Competition are still the standards . The Marketing Playbook – John Zagula and Richard Tong Do More Faster : Techstar lessons to accelerate your startup – David Cohen and Brad Feld Getting Real : The smarter, faster, easier way to build a successful web application – Jason Fried The Founders Dilemma : Anticipating and Avoiding the Pitfalls that Can Sink a Startup – Noam Wasserman The Entrepreneurial Mindset : Strategies for Continuously Creating Opportunity in an Age of Uncertainty – R.McGrath and I. MacMillan Delivering Profitable Value – Michael J. Lanning. Theory of Economic Development – Joseph Schumpeter Concept of the Corporation , The Practice of Management and Innovation and Entrepreneurship – Peter Drucker The Mythical Man Month – Fred Brooks The One to One Future: Building Relationships One Customer at a Time by Don Peppers, Martha Rogers Marketing High Technology: An Insider’s View and Total Customer Service: The Ultimate Weapon by William H. Davidow Competitive Strategy , Competitive Advantage , and On Competition all by Michael Porter Startups Entering a Regulated Market Regulated marketplaces are ones that have significant government regulation to promote (ostensibly) the public interest. In theory regulations exist to protect the public interest for the benefit of all citizens. In a regulated market, the government controls how products and services are allowed to enter the market, what prices may be charged, what features the product/service must have, safety of the product, environmental regulations, labor laws, domestic/foreign content, etc. If you’re a startup trying to disrupt an existing business you need to read The Fixer by Bradley Tusk and Regulatory Hacking by Evan Burfield . These two books, one by a practitioner, the other by an investor, are must-reads. The Fixer is 1/3 rd autobiography, 1/3 rd case studies, and 1/3 rd a “how-to” manual. Regulatory Hacking is closer to a “step-by-step” textbook with case studies. The Fixer by Bradley Tusk Regulatory Hacking by Evan Burfield Innovation and Entrepreneurship in the Enterprise How large companies can stay innovative and entrepreneurial has been the Holy Grail for authors of business books, business schools, consulting firms, etc. There’s some great work from lots of authors in this area but I’d start by reading the other side of innovation. Next I’d read The Alchemy of Growth to understand the three horizons of innovation and The Future of Mangement and consider its implications . Rita McGrath’s The End of Competitive Advantage shows companies how to take advantage of transient competitive advantage. Stanley Mcchrystal’s Team of Teams is a real world example of chapter 6 of the Four Steps to the Epiphany. Ed Catmull’s description of the Pixar innovation process in Creativity, Inc is a great synthesis of how founders in startup innovate translated into a corporate continuous innovation process. Then I’d read the short Harvard Business Review articles. Eric Von Hippel work on new product introduction methodologies and the notion of “Lead Users” offer many parallels with Customer Discovery and Validation. But like most books on the subject it’s written from the point of view of a large company. Von Hippel’s four steps of 1) goal generation and team formation, 2) trend research, 3) lead user pyramid networking and 4) Lead User workshop and idea improvement is a more rigorous and disciplined approach then suggested in our book, the Four Steps to the Epiphany . If you’re a mid-level manager in a company or government agency trying to figure out how to your ideas adopted, you need to own a copy of Rebels@Work – it will save your sanity. And Corporate Cultures is a classic about the stories, heroes, values, and rituals that build a corporate culture. The other side of innovation – Vijay Govindarajan & Chris Trimble The Alchemy of Growth – Mehrdad Baghai, Stephen Coley & David White Innovators Dilemma & Innovator Solution , Clayton Christensen The Future of Management – Gary Hamel Creativity, Inc – Ed Catmull The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business – Rita Gunther McGrath Team of Teams – General Stanley McChrystal Organizational Ambidexterity: Past, Present and Future – Charles O’Reilly Winning Through Innovation : a Practical Guide to Leading Organizational Change and Renewal, Charles O’Reilly Breakthrough Products with Lead User Research by Eric Von Hippel and Mary Sonnack The Sources of Innovation by Eric Von Hippel Rebels@Work by Lois Kelly and Carmen Medina Corporate Cultures: The Rites and Rituals of Corporate Life – Terry Deal and Allan Kennedy Harvard Business Review Articles Meeting the Challenge of Disruptive Change , Clayton Christensen/Michael Overdorf: March/April 2000 The Quest for Resilience , Gary Hamel/Liisa Valikangas: Sept 2003 The Ambidextrous Organization , Charles O’Reilly/Michael Tushman: April 2004 Darwin and the Demon: Innovating Within Established Enterprises, Geoffrey Moore: July/August 2004 Meeting the Challenge of Corporate Entrepreneurship , David Garvin/Lynne Levesque: Oct 2006 The Innovators DNA , Jeffrey Dyer, Hal Gregersen, Clayton Christensen: Dec 2009 “War as Strategy” Books The metaphor that business is war is both a cliché and points to a deeper truth. Many basic business concepts; competition, leadership, strategy versus tactics, logistics, etc. have their roots in military affairs. The difference is that in business no one dies. At some time in your business life you need to study war or become a casualty. Sun Tzu covered all the basics of strategy in The Art of War until the advent of technology temporarily superseded him. Also, in the same vein try The Book of Five Rings by Miyamoto Musashi. These two books have unfortunately turned into business clichés but they are still timeless reading. Carl Von Clausewitz’s On War is a 19th century western attempt to understand war. The “Boyd” book, The Fighter Pilot Who Changed the Art of War is a biography and may seem out of place here, but John Boyd’s OODA loop is at the core of Customer Development and the Pivot. Read it and then look at all the web sites for Boyd papers, particularly Patterns of Conflict . The New Lanchester Strategy is so offbeat that it tends to be ignored. Its ratios of what you require to attack or defend a market keep coming up so often in real life, that I’ve found it hard to ignore. The Art of War by Sun Tzu, translated by Thomas Cleary , or the one by Griffith The Book of Five Rings by Miyamoto Musashi On War by Carl Von Clausewitz’s Everyman’s Library Series Boyd: The Fighter Pilot Who Changed the Art of War by Robert Coram and/or The Mind of War: John Boyd and American Security by Grant T. Hammond Lanchester Strategy: An Introduction by Taoka and/or New Lanchester Strategy: Sales and Marketing Strategy for the Weak (New Lanchester Strategy) by Shinichi Yano, Kenichi Sato, Connie Prener Marketing Communications Books Ries and Trout positioning books can be read in a plane ride, yet after all these years they are still a smack on the side of the head. Regis McKenna has always been a favorite of mine. However, as you read Relationship Marketing separate out the examples Regis uses into either startups or large sustainable businesses. What worked in one, won’t necessarily work in another. Read these books first before you dive into the 21st century stuff like Seth Godin. Seth Godin “gets deeply” the profound changes the internet is having in the way we think about customers and communicating with them. Godin’s All Marketers are Liars talks about the power of storytelling in marketing. His Permission Marketing book crystallized a direct marketing technique (permission marketing), which was simply impossible to achieve pre-internet. Read his Ideavirus after you’ve read Permission Marketing. Made to Stick gives you the tools to make your messages “sticky.” I put Sway here because great marketers know how to find these irrational behaviors Lakoff’s book, Don’t Think of an Elephant! while written for a political audience has some valuable insights on framing communications. Positioning: The Battle for Your Mind The 20th Anniversary Edition and The 22 Immutable Laws of Marketing : Violate Them at Your Own Risk by Al Ries, Jack Trout All Marketers Are Liars by Seth Godin Made to Stick : Why Some Ideas Survive and Others Die by Chip and Dan Heath Relationship Marketing: Successful Strategies for the Age of the Customer by Regis McKenna Permission Marketing: Turning Strangers Into Friends , and Friends into Customers and Unleashing the Ideavirus by Seth Godin Don’t Think of an Elephant! by George Lakoff Sway : the Irresistible Pull of Irrational Behavior by Ori Brafman Sales/Marketing Trustworthy On-line Controlled Experiments is a detailed guide to A/B testing from the guys who ran it at Amazon and Google. Lean Analytics is a great discussion about metrics that matter for web/mobile startups. Predictable Revenue is one of those short, smart, tactical books that you need to read if you have a direct sales force. Thomas Freese is the master of consultative selling. Both his books are a great start in understanding how a pro sells. Cracking the Sales Management Code provides a best practice approach to on how to effectively manage a sales force . Jeff Thull’s Mastering the Complex Sale has a lot of elements of Customer Discovery and Validation, but skip the first 50 pages. Many of the ideas of Customer Validation are based on the principles articulated by Bosworth, Heiman and Rackham. Bostworth’s Solution Selling and it’s successor, The New Solution Selling are must reads for any executive launching a new product. Its articulation of the hierarchy of buyers needs as well its description of how to get customers to articulate their needs, makes this a “must read”, particularly those selling to businesses. Yet in his new book What Great Salespeople Do he says, ignore those books follow this advice. Heiman’s books are a bit more tactical and are part of a comprehensive sales training program from his company Miller-Heiman. If you are in sales or have a sales background you can skip these. But if you aren’t they are all worth reading for the basic “blocking and tackling” advice. The only bad news is that Heiman writes like a loud salesman – but the advice is sound. Rackham’s Spin Selling is another series of books about major account, large ticket item sales, with again the emphasis on selling the solution, not features. Lets Get Real is of the Sandler School of selling (another school of business to business sales methodology.) Jill Konrath has great strategies and insights for large sales. Baseline Selling uses baseball metaphors but it’s an effective explanation of how to do consultative selling. I sure could have used the Complete Idiots Guide to Cold Calling when it was just me and the telephone. The Strategy and Tactics of Pricing provides a great framework for thinking about “how much should I charge for this?” Trustworthy On-line Controlled Experiments – Ron Kohavi, Diane Tang, Ya Xu Lean Analytics – Alistar Croll and Ben Yoskovitz Predictable Revenue – Aaron Ross and MaryLou Tyler Cracking the Sales Management Code – Jason Jordan and Michelle Vazanna Secrets of Question Based Selling : How the Most Powerful Tool in Business Can Double Your Sales Results and It Only Takes 1% to Have a Competitive Edge in Sales by Thomas Freese Mastering the Complex Sale – Jeff Thull What Great Salespeople Do – Michael Bosworth Solution Selling: Creating Buyers in Difficult Selling Markets By Michael T. Bosworth The New Solution Selling : The Revolutionary Process That is Changing the Way People Sell The New Conceptual Selling : The Most Effective and Proven Method for Face-To-Face Sales Planning and The New Strategic Selling : The Unique Sales System Proven Successful by the World’s Best Companies by Stephen E. Heiman, et. al. Spin Selling and the Spin Selling Fieldbook By Neil Rackham Lets Get Real or Lets Not Play by Mahan Khalsa Snap Selling – Speed Up Sales and Win More Business and Selling to Big Companies both by Jill Konrath Sandler Selling System www.sandler.com Miller Heiman Sales Process Consulting & Training www.millerheiman.com Baseline Selling : How to Become A Sales Superstar by Dave Kurlan The Complete Idiots Guide to Cold Calling by Keith Rosen The Strategy and Tactics of Pricing – by Nagle, Hogan & Zale Startup Law and Finance If you don’t pay attention to the law from the day you start your company it can kill you. But most books (and lawyers) speak in their own arcane language. David Weekly’s An Introduction to Stock and Options should be your first read (unfortunately its Kindle only.) The Entrepreneurs Guide to Business Law is the one book you ought to have on your shelf. While not written explicitly for Silicon Valley startups it demystifies the most common areas you need to know. Term Sheets and Valuations is a great read if you’re faced with a term sheet and staring at words like “liquidation preferences and conversion rights” and don’t have a clue what they mean. Read this and you can act like you almost understand what you are giving away. An Introduction to Stock and Options – David Weekly The Entrepreneurs Guide to Business Law – by Constance Bagley and Craig Douchy Term Sheets & Valuations – An Inside Look at the Intricacies of Venture Capital by Alex Wilmerding Aspatore Books Staff, Aspatore.com Silicon Valley/Regional Clusters Brad Feld’s Startup Communities posits a big idea: startup communities are driven by entrepreneurs who are the leaders and everyone else is a feeder. Essential reading if you’re trying to build your own cluster. Anna Lee Saxenian’s Regional Advantage is the definitive text of why Silicon Valley beat Boston as the hub of U.S. entrepreneurship. Startup Nation is the story of how the Israeli government engineered the country into becoming the hottest cluster outside the U.S. for startups. In contrast, Josh Lerner’s Boulevard of Broken Dreams describes the multiple ways governments can screw up a cluster. Jessica Livingston’s Founders At Work are the best case studies/vignettes without a PR rewrite of how founders really start companies. The Startup Playbook also does a good job of offering founders advice. An Engineer’s Guide to Silicon Valley Startups is one of those quirky books that perfectly match Silicon Valley culture. If you’re an engineer in the valley or coming out, this is a useful read. It describes what types of startups are there, how to get a job at one, negotiating your salary, stock options, etc. Geek Silicon Valley is part history and part travel guide. Also useful. Startup Communities – Brad Feld Regional Advantage and The New Argonauts – AnnaLee Saxenian Startup Nation – Dan Senor Boulevard of Broken Dreams – Josh Lerner The Cold War and American Science: The Military-Industrial-Academic Complex at MIT and Stanford – Stuart W. Leslie Making Silicon Valley: Innovation & the Growth of High Tech – Charles Lecuyer Founders at Work – Jessica Livingston The Startup Playbook – David Kidder Geek Silicon Valley: The Inside Guide to Palo Alto, Stanford, et al. The Visitors Guide to Silicon Valley Engineer’s Guide to Silicon Valley Startups For Books on Silicon Valley History see here Venture Capital If you buy one book to understand how VC’s and fund raising works, Venture Deals is the one. Wish I had it when I did startups. Same for Mastering the VC Game . If you read two books about how to deal with VC’s start here. The rest of the books are personal stories. Bill Draper’s book is both history and advice from a VC pioneer. If you have never experienced a startup first hand, Jerry Kaplan’s book Startup and Michael Wolff’s book Burn Rate are good reads of a founder’s adventure with the venture capitalists. Eboys is the story of Benchmark Capital during the Internet Bubble. Ferguson’s book is a great read for the first time entrepreneur. His personality and views of the venture capitalists and “suits” are a Rorschach ink blot test for the reader. Secrets of Sand Hill Road: Venture Capital and How to Get It – Scott Kuper Venture Deals: Be Smarter than your Lawyer and Venture Capitalist – by Brad Feld and Jason Mendelson Mastering the VC Game by Jeffrey Bussgang The Startup Game : Inside the Partnership between VC’s and Entrepreneurs by William H. Draper Burn Rate: How I Survived the Gold Rush Years on the Internet by Michael Wolff Startup: A Silicon Valley Adventure by Jerry Kaplan Eboys: The First Inside Account of Venture Capitalists at Work by Randall E. Stross High Stakes, No Prisoners: A Winner’s Tale of Greed and Glory in the Internet Wars by Charles H. Ferguson Pitching Hacks : The Book from Venture Hacks Venture Capital History These books tell the story of the formation of the Venture Capital Industry. Creative Capital: Georges Doriot and the Birth of Venture Capital – Spencer E. Ante Done Deals: Venture Capitalists Tell Their Stories -Udayan Gupta Semiconductor Timeline to 1976 : Semi and Don C. Hoefler The Startup Game – William Draper III Startup Nuts & Bolts Nesheim’s book High Tech Startup is the gold standard of the nuts and bolts of all the financing stages from venture capital to IPO’s. If you promise to ignore the marketing advice he gives you, Baird’s book, Engineering Your Startup is the cliff notes version in explaining the basics of financing, valuation, stock options, etc. Gordon Bells’ book High-Tech Ventures is incomprehensible on the first, second or third read. Yet it is simply the best “operating manual” for startups that has been written. (The only glaring flaw is Bell’s assumption that a market exists for the product and that marketing’s job is data sheets and trade shows.) Read it in doses for insight and revelation and make notes, (think of reading the bible) rather than reading it straight through. High Tech Start Up: The Complete Handbook for Creating Successful New High Tech Companies by John L. Nesheim Engineering Your Start-Up: A Guide for the High-Tech Entrepreneur by Michael L. Bair High-Tech Ventures: The Guide for Entrepreneurial Success by Gordon Bell Startup Textbooks If you take an entrepreneurship class in a Business School or University you’ll probably encounter one of these textbooks.The reason you don’t see them on the desks of working entrepreneurs is that at $100-$150+ they’re all priced for a captive student audience. (Some do have paperback versions for $50-$85.) The other uncomfortable fact is that most startups in Silicon Valley ignore these textbooks once they leave school. In the real-world startups are now built using the business model/customer development/agile engineering stack. Not one of these textbooks teach that. Of all the texts, Technology Ventures is “the gold standard” of entrepreneurship textbooks. Jeff Timmons’ New Venture Creation has too much great stuff in it to ignore. At first read it is simply overwhelming but tackle it a bit a time and use it to test your business plan for completeness. Business Plans that Work summarizes the relevant part of Timmons’ New Venture Creation book and teaches how to write a document (the business plan) that no one ever reads. However, both books are worth having if you’re in a large company thinking about introducing follow-on products. Technology Ventures – Tom Byers, Richard Dorf, Andrew Nelson New Venture Creation Entrepreneurship for the 21st Century and Business Plans That Work by Jeffry A. Timmons Entrepreneurship: Strategy and Resources – Marc J. Dollinger Launching New Ventures: An Entrepreneurial Approach – Kathleen R. Allen Entrepreneurship – Robert Hisrich, Michael Peters, Dean Shepherd Entrepreneurship – William D. Bygrave , Andrew Zacharakis Entrepreneurship: An Innovator’s Guide to Startups and Corporate Ventures – Marc H. Meyer, Frederick G. Crane Entrepreneurship: Successfully Launching New Ventures – Bruce R. Barringer Entrepreneurial Small Business – Jerome Katz Entrepreneurship: In a European Perspective – C.K. Volkmann, K.O. Tokarski and M. Granhagen Patterns of Entrepreneurship Management – Jack M. Kaplan, Anthony Warren Technology Entrepreneurship: Creating, Capturing and Protecting Value -Thomas N. Duening, Robert A. Hisrich, Michael A. Lechter Nurturing Science-based Ventures: An International Case Perspective – Ralf W. Seifert, Benoît F. Leleux, Chris L. Tucci Venture Capital and Private Equity: A Casebook – Josh Lerner, Felda Hardymon, Ann Leamon Biodesign: The Process of Innovating Medical Technologies – Zenios, Makower, Yock,Brinton, Kumar, Denend, Krummel Manufacturing I’ve yet to meet a manufacturing person that does not reference The Goal when talking about lean manufacturing principles first. It’s a book inside a novel – so it humanizes the manufacturing experience. Lean Thinking is the best over all summary of the lean manufacturing genre. Toyota Production System is the father of all lean manufacturing – it’s simple tone is refreshing. The Goal by Eliyahu Goldratt Lean Thinking by James Womack Toyota Production System: Beyond Large-Scale Production by Taiicho Ohno. The Toyota Way by Jeffrey Liker P resentation and Product Design Nancy Duarte’s two books, Slid:eology and Resonate are about presentation design. These are the two books I refer entrepreneurs to who want to build a killer customer presentation. The advice may not work for all audiences but it’s a great place to start. Cooper’s book, The Inmates are Running the Asylum , is about product design. It had the same impact on me as Moore’s Crossing the Chasm – “why of course, that’s what’s wrong.” It’s important and articulate. Slid:eology and Resonate by Nancy Duarte The Inmates Are Running the Asylum : Why High Tech Products Drive Us Crazy and How To Restore The Sanity by Alan Cooper Culture/Human Resources What I Wish I Knew When I Was 20 and InGenious are the books I give all young entrepreneurs.If you are in a large company and wondering why your company isn’t going anywhere your answers might be found in Good to Great . Written by Jim Collins, the same author who wrote Built to Last , both are books that “you should be so lucky” to read. What differentiates good companies versus great? How do you institutionalize core values into a company that enable it to create value when the current management is long gone? When I first read these, I thought they were only for companies that were lucky enough to get big. Upon reflection, these books were the inspiration for the “Mission-Oriented Culture.” Read these two books together. Ironically, the best HR stuff for anyone in a startup to read is not a book. It is the work James Baron at Stanford has done. Download his slides on the Stanford Project on Emerging Companies . Baron’s book, Strategic Human Resources – is a classic HR textbook. Finally, if you are working at a startup and wondering why the founder is nuts, The Founder Factor helps explain a few things. I’m not sure how to characterize The Checklist Manifesto so I stuck it here. It’s a quick read with some insights that match why Business Model strategy need to be translated into Customer Development checklists. What I Wish I Knew When I Was 20 and InGenious – Tina Seelig Good To Great and Built to Last by James C. Collins, Jerry I. Porras The Human Equation: Building Profits by Putting People First By Jeffrey Pfeffer Strategic Human Resources: Frameworks for General Managers by James N. Baron, David Kreps The Founder Factor by Nancy Truitt Pierce The No Asshole Rule and Weird Ideas that Work and Good Boss, Bad Boss by Robert I. Sutton Hard Facts and The Knowing-Doing Gap by Robert I. Sutton and Jeffrey Pfeffer Competing on the Edge by Shona L. Brown and Katheleen M. Eisenhardt Confessions of a Serial Entrepreneur by Stuart Skorman The Checklist Manifesto by Atul Gawande Business History (See here for Silicon Valley History) Alfred Sloan’s My Years with General Motors is a great read, but not for the traditional reasons. Read it from the point of view of an entrepreneur (Durant) who’s built a great company by gut and instinct, got it to $200M and is replaced by the board. Then watches as a world-class bureaucrat grows into one of the largest and best run companies in the world. Make sure you read it in conjunction with Sloan Rules and A Ghost’s Memoir . If you’re an entrepreneur the one founder you probably never heard of but should is William Durant. Read Madsen’s biography. The Nudist on the Late Shift is a book you send to someone who lives outside of Silicon Valley who wants to know what life is like in a startup. If you want to understand how the modern corporation formed Chandlers’ Strategy and Structure is the “Ur text.” My Years with General Motors by Alfred Sloan Not All Those Who Wander Are Lost by Steve Blank Sloan Rules: Alfred P. Sloan and the Triumph of General Motors by David R. Farber A Ghost’s Memoir: The Making of Alfred P. Sloan’s My Years with General Motors by John McDonal The Deal Maker: How William C. Durant Made General Motors by Axel Madsen Billy, Alfred and General Motors : The Story of Two Unique Men by William Pelfrey The Nudist on the Late Shift by Po Bronson The Facebook Effect: The Inside Story of the Company that is Connecting the World by David Kirkpatrick Strategy and Structure: Chapters in the History of the American Industrial Enterprise – Alfred Chandler The Visible Hand – Alfred Chandler Silicon Valley – Books Terman/Shockley/Fairchild/Intel/National Fred Terman at Stanford – Stewart Gilmore IEEE Oral History – Fred Terman Associates Crystal Fire: The Birth of the Information Age – Michael Riordan & Lillian Hoddeson Broken Genius: The Rise and Fall of William Shockley – Joel Shurkin Makers of the Microchip: A Documentary History of Fairchild Semiconductor – Christophe Lecuyer and David Brock The Man Behind the Microchip: Robert Noyce – Leslie Berlin Spinoff: A Personal History of the Industry That Changed The World – Charles Sporck Silicon Valley History Electronics in the West: the First Fifty Years – Jane Morgan The Origins of the Electronics Industry on the Pacific Coast – The Origins of the Electronics Industry on the Pacific Coast Revolution in Miniature: The History and Impact of Semiconductor Electronics – Ernest Braun Creating the Cold War University: The Transformation of Stanford – Rebecca S. Lowen The Closed World: Computers and the Politics of Discourse in Cold War America – Paul Edwards Understanding Silicon Valley – Martin Kenney The Man Who Invented the Computer: The Biography of John Atanasoff, Digital Pioneer – Jane Smiley How Silicon Valley Came to Be – Timothy Sturgeon The Inventor and the Pilot: Russell and Sigurd Varian – Dorothy Varian The Tube Guys – Norman Pond The Cold War and American Science: The Military-Industrial-Academic Complex at MIT and Stanford – Stuart W. Leslie Making Silicon Valley: Innovation & the Growth of High Tech – Charles Lecuyer Dealers of Lightening: Xerox PARC and the Dawn of the Computer Age – Michael Hilzick Regional Advantage: Culture and Competition in Silicon Valley and Route 128 – AnnaLee Saxenian The New Argonauts: Regional Advantage in a Global Economy – AnnaLee Saxenian Bill and Dave: How Hewlett and Packard Built the World’s Greatest Company – Michael Malone Startup up Silicon Valley; How ROLM Became a Cultural Icon-Katherine Maxfield Make it New – A History of Silicon Valley Design The HP Phenomenon: Innovation and Business Transformation – House and Price Chip War: The Fight for the Worlds Most Critical Technology . Chris Miller Books/Articles on the Entrepreneurial University Stephen Spinelli President of Philadelphia University offered this great reading list on the activity of the university in tech transfer/collaborations with business, community and government. The list also covers the activity/behavior/leadership of the university president. Engines of Innovation: The Entrepreneurial University in the Twenty-First Century by Holden Thorp and Buck Goldstein A University for the 21st Century – Duderstadt, J. J. Creating the Entrepreneurial University: The Case of MIT – O’Shea, R., Allen, T. and Morse, K How boards can balance demands for entrepreneurship and accountability – Novak, R Academic Capitalism and the New Economy : Markets, State, and Higher Education by Sheila Slaughter and Gary Rhoades The New Entrepreneurial University – Trachtenberg, S. J. (1999) “.” Speech given to the American Association of University Administrators The Entrepreneurial College President by James L. Fisher and James V. Koch Leaders in the Crossroads: Success and Failure in the College Presidency by Stephen James Nelson Creating Entrepreneurial Universities: Organizational Pathways of Transformation by Burton Clark Collegial Entrepreneurialism in Proactive Universities by Burton Clark Entrepreneurship and Small College Leadership . New Directions for Higher Education by Robert Peck All of the following four chapters are in the: Journal of the Programme on Institutional Management in Higher Education, Higher Education Management. Vol. 13, No. 2, 2001. Organisation for Economic Co-operation and Development. The Entrepreneurial University: New Foundations for Collegiality, Autonomy and Achievement by Burton Clark The Emergence of Entrepreneurial Cultures in European Universities by John L. Davies Promoting Academic Expertise and Authority in an Entrepreneurial Culture by Craig McInnis Structural Barriers to Innovation in Traditional Universities by Jose-Gines Mora and Enrique Villarreal Also see Tom Eisenmann’s Reading list from his Harvard Lean Startup class . Print (Opens in new window) Print Email a link to a friend (Opens in new window) Email Share on Reddit (Opens in new window) Reddit Share on WhatsApp (Opens in new window) WhatsApp Share on Telegram (Opens in new window) Telegram Share on Tumblr Gray Somerville , on March 20, 2009 at 8:26 pm said: I highly recommend Amar Bhide’s “The Origin and Evolution of New Businesses”. A serious academic inquiry into the nature of the entrepreneurial endeavor, this book provides some very helpful and surprising insights about what makes a new venture work. Loading... Reply I highly recommend Amar Bhide’s “The Origin and Evolution of New Businesses”. A serious academic inquiry into the nature of the entrepreneurial endeavor, this book provides some very helpful and surprising insights about what makes a new venture work. yokum , on April 7, 2009 at 2:40 pm said: Thanks for the mention on the list. Glad you like the site. Loading... Reply Thanks for the mention on the list. Glad you like the site. Jeff @ McStartup , on April 23, 2009 at 6:13 am said: There are two books I always tell people to start with. The first is Crossing the Chasm which you mention, the second is Innovation and Entrepreneurship by Peter Drucker. I’m also a fan of Timmons’ work, although I leave that for a phase two reference material, which it sounds like you do as well. I have to admit, I was somewhat surprised that none of Drucker’s work made your shortlist. Loading... Reply John Simon , on July 22, 2013 at 5:55 am said: Great list though I would love to add Peter Church’s book Added Value-the life stories of Indian business leaders. Amazing insight on some truly inspirational people. The book is an excellent primer for anyone seeking to do business. http://amzn.com/B009PMPKZ4 Loading... Reply Graham Sibley , on January 3, 2017 at 7:27 pm said: 3 of Drucker’s books are listed above, including the one you mentioned. Not sure if they were added after your comment or not. Loading... Reply There are two books I always tell people to start with. The first is Crossing the Chasm which you mention, the second is Innovation and Entrepreneurship by Peter Drucker. I’m also a fan of Timmons’ work, although I leave that for a phase two reference material, which it sounds like you do as well. I have to admit, I was somewhat surprised that none of Drucker’s work made your shortlist. John Simon , on July 22, 2013 at 5:55 am said: Great list though I would love to add Peter Church’s book Added Value-the life stories of Indian business leaders. Amazing insight on some truly inspirational people. The book is an excellent primer for anyone seeking to do business. http://amzn.com/B009PMPKZ4 Loading... Reply Great list though I would love to add Peter Church’s book Added Value-the life stories of Indian business leaders. Amazing insight on some truly inspirational people. The book is an excellent primer for anyone seeking to do business. http://amzn.com/B009PMPKZ4 Graham Sibley , on January 3, 2017 at 7:27 pm said: 3 of Drucker’s books are listed above, including the one you mentioned. Not sure if they were added after your comment or not. Loading... Reply 3 of Drucker’s books are listed above, including the one you mentioned. Not sure if they were added after your comment or not. Must Read Books for Startup Founders « entrepreneur in the m@king , on June 18, 2009 at 10:15 am said: […] has outlined his must read books in categories(sales,marketing,founder self development,etc ). Must Read Books by Steve Blank.He has so many selected especially for books for […] Loading... Reply […] has outlined his must read books in categories(sales,marketing,founder self development,etc ). Must Read Books by Steve Blank.He has so many selected especially for books for […] Dr. Jochen L. Leidner , on August 6, 2009 at 8:01 am said: Good collection, I can definitely endorse this. However, it is crucial that any startup focuses on sales as the top priority (it’s easy to get caught up in the entrepreneurial literature, but that doesn’t pay the bills). Going to a trade fair, talking to potential customers early, trying to build relationships and attempting an early sale are the crucial steps. But definitely have a read through Steve’s list in the evening. Loading... Reply Good collection, I can definitely endorse this. However, it is crucial that any startup focuses on sales as the top priority (it’s easy to get caught up in the entrepreneurial literature, but that doesn’t pay the bills). Going to a trade fair, talking to potential customers early, trying to build relationships and attempting an early sale are the crucial steps. But definitely have a read through Steve’s list in the evening. Five favourites: Startup Lessons Learned - Aalto Entrepreneurship Society , on November 17, 2009 at 4:14 am said: […] Ries What are lean startups? Eric Ries What is customer development? Steve Blanks must read books Books/blogs for Startups A podcast version of a similar kind of speech can be found from the STVP Entrepeneurial Thought […] Loading... Reply […] Ries What are lean startups? Eric Ries What is customer development? Steve Blanks must read books Books/blogs for Startups A podcast version of a similar kind of speech can be found from the STVP Entrepeneurial Thought […] compassioninpolitics , on November 19, 2009 at 10:52 am said: It would be awesome to have this in PDF form or on Scibd so I could take it offline without wasting paper (aka the Green option). Thanks so much for this fantastic list of books. I was surprised by two omissions: 1) Art of the Start 2) Founders at Work I think the two free videos of Jeff Haskins at the Stanford E-corner you highlight in your syllabus as incredibly on point too. Finally, I’m curious if books on software (for instance Joel on Software), project management (for instance Scott Berkun), and outsourcing would be increasingly valuable as globalization revolutionizes what start ups look like and how they behave. Again fantastic list….Looking forward to reading your book. Loading... Reply It would be awesome to have this in PDF form or on Scibd so I could take it offline without wasting paper (aka the Green option). Thanks so much for this fantastic list of books. I was surprised by two omissions: 1) Art of the Start 2) Founders at Work I think the two free videos of Jeff Haskins at the Stanford E-corner you highlight in your syllabus as incredibly on point too. Finally, I’m curious if books on software (for instance Joel on Software), project management (for instance Scott Berkun), and outsourcing would be increasingly valuable as globalization revolutionizes what start ups look like and how they behave.

Again fantastic list….Looking forward to reading your book. Josh of Cubicle Ninjas , on January 9, 2010 at 3:36 pm said: Simply wanted to share my gratitude for providing this list. After spending all day reading your articles and watching your engrossing “Secret History of Silicon Valley” presentation, I now find a brilliant capper. Thank you. Loading... Reply Simply wanted to share my gratitude for providing this list. After spending all day reading your articles and watching your engrossing “Secret History of Silicon Valley” presentation, I now find a brilliant capper. Rob , on February 9, 2010 at 3:19 pm said: hi Steve, Love your work and insights. Thank you for all of that. This note, however is to say a very big thank you for the visual representation of ‘tenacity’. It is awesome. Something very special and personal. Wonderful. The end is very moving. Thanks Rob Loading... Reply steveblank , on February 10, 2010 at 9:40 am said: thanks. Loading... Reply Love your work and insights. Thank you for all of that. This note, however is to say a very big thank you for the visual representation of ‘tenacity’. It is awesome. Something very special and personal. Wonderful. The end is very moving. steveblank , on February 10, 2010 at 9:40 am said: thanks. Loading... Reply Stuff I noticed around February 14, 2010 , on February 14, 2010 at 9:42 am said: […] Books/Blogs for Startups « Steve Blank [new tab]Read this, then buy all the books – read all of them.February 12, 2010 […] Loading... Reply […] Books/Blogs for Startups « Steve Blank [new tab]Read this, then buy all the books – read all of them.February 12, 2010 […] Sarvesh Bhardwaj › links for 2010-02-23 , on February 23, 2010 at 7:03 pm said: […] Books/Blogs for Startups « Steve Blank Clayton M. Christensen (tags: books entrepreneurship startups startup business reading management reference gyaan) […] Loading... Reply […] Books/Blogs for Startups « Steve Blank Clayton M. Christensen (tags: books entrepreneurship startups startup business reading management reference gyaan) […] links for 2010-02-23 « Sarvesh’s Blog , on February 23, 2010 at 7:04 pm said: […] Books/Blogs for Startups « Steve Blank Clayton M. Christensen (tags: books entrepreneurship startups startup business reading management reference gyaan) […] Loading... Reply […] Books/Blogs for Startups « Steve Blank Clayton M. Christensen (tags: books entrepreneurship startups startup business reading management reference gyaan) […] Mark Gibson , on February 27, 2010 at 6:39 am said: Hi Steve, Love the Four Steps and have left the building myself. Loved the Secret History which is still largely unknown. I reviewed your book in my blog http://tinyurl.com/the-four-steps All the best, Mark Loading... Reply Hi Steve, Love the Four Steps and have left the building myself. Loved the Secret History which is still largely unknown. I reviewed your book in my blog http://tinyurl.com/the-four-steps All the best, Mark sebavlad , on March 5, 2010 at 12:09 am said: Hi Steve, Your book should be the bible for every online entrepreneur. Love it. Thank you. Thanks for sharing all these books as well. Best, Vlad Loading... Reply Your book should be the bible for every online entrepreneur. Love it. Thank you. Thanks for sharing all these books as well. Paul McArdle , on April 1, 2010 at 4:22 am said: Thanks Steve, A number of the books I have read, or have given to others in our team to review. Some reviews are on our blog: http://blog.global-roam.com/ I will be adding all the others to our shopping cart in due course (and we will also divvy up a watch on the blogs you mention). However it surprises me that I did not see a mention of the following 3 books: 1) “7 Habits” = http://blog.global-roam.com/index.php/1995/05/book-review-7-habits-of-highly-effective-people/ (about becoming a real person) 2) “Speed of Trust” = http://blog.global-roam.com/index.php/2008/06/book-review-speed-of-trust/ (why it is important, and how to improve how someone trusts you) 3) “Adversity Quotient” = http://blog.global-roam.com/index.php/2009/09/book-review-adversity-quotient-by-paul-g-stoltz/ (as you will need a high AQ, guaranteed, for your enterprise to succeed – AND, what’s more, you can improve it). I give a copy of each of these books to pretty much everyone who comes to work with our company. An absolutely essential starting point in terms of human behaviour – start with the person first, before they are able to contributed interdependetly in an organisation. Cheers Paul Loading... Reply A number of the books I have read, or have given to others in our team to review. Some reviews are on our blog: http://blog.global-roam.com/ I will be adding all the others to our shopping cart in due course (and we will also divvy up a watch on the blogs you mention). However it surprises me that I did not see a mention of the following 3 books: 1) “7 Habits” = http://blog.global-roam.com/index.php/1995/05/book-review-7-habits-of-highly-effective-people/ (about becoming a real person) 2) “Speed of Trust” = http://blog.global-roam.com/index.php/2008/06/book-review-speed-of-trust/ (why it is important, and how to improve how someone trusts you) 3) “Adversity Quotient” = http://blog.global-roam.com/index.php/2009/09/book-review-adversity-quotient-by-paul-g-stoltz/ (as you will need a high AQ, guaranteed, for your enterprise to succeed – AND, what’s more, you can improve it). I give a copy of each of these books to pretty much everyone who comes to work with our company. An absolutely essential starting point in terms of human behaviour – start with the person first, before they are able to contributed interdependetly in an organisation. Must Read Books & Blogs for Startups « Spreading FINANCIAL INTELLIGENCE , on April 28, 2010 at 6:48 am said: […] April 28, 2010 · Leave a Comment Books/Blogs for Startups […] Loading... Reply […] April 28, 2010 · Leave a Comment Books/Blogs for Startups […] misterLTS , on May 11, 2010 at 9:14 am said: Great variety of book list 🙂 Thanks for the post, now I can get the specific book for I need for start-ups 🙂 Loading... Reply Great variety of book list 🙂 Thanks for the post, now I can get the specific book for I need for start-ups 🙂 Paintball Jersey , on May 19, 2010 at 5:56 pm said: There are two books I always tell people to start with. The first is Crossing the Chasm which you mention, the second is Innovation and Entrepreneurship by Peter Drucker. I’m also a fan of Timmons’ work, although I leave that for a phase two reference material, which it sounds like you do as well. I have to admit, I was somewhat surprised that none of Drucker’s work made your shortlist. +1 Loading... Reply steveblank , on May 20, 2010 at 11:07 pm said: Thanks. I have a stack of Drucker reading on my shelf. This is another good reminder to attack the pile. steve Loading... Reply There are two books I always tell people to start with. The first is Crossing the Chasm which you mention, the second is Innovation and Entrepreneurship by Peter Drucker. I’m also a fan of Timmons’ work, although I leave that for a phase two reference material, which it sounds like you do as well. I have to admit, I was somewhat surprised that none of Drucker’s work made your shortlist. +1 steveblank , on May 20, 2010 at 11:07 pm said: Thanks. I have a stack of Drucker reading on my shelf. This is another good reminder to attack the pile. steve Loading... Reply Thanks. I have a stack of Drucker reading on my shelf. This is another good reminder to attack the pile. expertceo , on June 2, 2010 at 4:12 pm said: Steve, We really appreciate your reference to our Compensation Section in your “books/blogs for startups” page. We’re continuing to build our content, and are working hard to get CEOs to contribute redacted information. The link below will take anyone interested to a discussion forum with some more information on this. http://www.expertceo.com/discussions/5-compensation/2749-knowledgebase-call-for-compensation-information Ken Ross http://www.expertceo.com Loading... Reply We really appreciate your reference to our Compensation Section in your “books/blogs for startups” page. We’re continuing to build our content, and are working hard to get CEOs to contribute redacted information. The link below will take anyone interested to a discussion forum with some more information on this. http://www.expertceo.com/discussions/5-compensation/2749-knowledgebase-call-for-compensation-information Ken Ross http://www.expertceo.com Andrew de Andrade , on June 2, 2010 at 5:02 pm said: Thanks for the list. I’ve read some and there are a bunch I need to check out. I would add Marty Cagan’s Inspired to the product design list. I would add “The Machine that Changed the World”, “Regional Advantage” and “The New Argonauts” to the Business History list. Others I would add: Art of the Start Made to Stick A Whole New Mind Loading... Reply steveblank , on June 2, 2010 at 5:59 pm said: Thanks Andrew. Some of the books you mentioned are on the Secret History Tab on top and here http://steveblank.com/secret-history/ steve Loading... Reply david , on January 21, 2011 at 5:54 am said: Another vote for Inspired (great book on product management). Plus, Dan Pink’s “Drive” made a big impression on me. Steve, thanks for the reading list! Its a shame the majority of these great book are only available in English! Loading... Reply Thanks for the list. I’ve read some and there are a bunch I need to check out. I would add Marty Cagan’s Inspired to the product design list. I would add “The Machine that Changed the World”, “Regional Advantage” and “The New Argonauts” to the Business History list. Others I would add: Art of the Start Made to Stick A Whole New Mind steveblank , on June 2, 2010 at 5:59 pm said: Thanks Andrew. Some of the books you mentioned are on the Secret History Tab on top and here http://steveblank.com/secret-history/ steve Loading... Reply david , on January 21, 2011 at 5:54 am said: Another vote for Inspired (great book on product management). Plus, Dan Pink’s “Drive” made a big impression on me. Steve, thanks for the reading list! Its a shame the majority of these great book are only available in English! Loading... Reply Thanks Andrew. Some of the books you mentioned are on the Secret History Tab on top and here http://steveblank.com/secret-history/ david , on January 21, 2011 at 5:54 am said: Another vote for Inspired (great book on product management). Plus, Dan Pink’s “Drive” made a big impression on me. Steve, thanks for the reading list! Its a shame the majority of these great book are only available in English! Loading... Reply Another vote for Inspired (great book on product management). Plus, Dan Pink’s “Drive” made a big impression on me. Steve, thanks for the reading list! Its a shame the majority of these great book are only available in English! David Dunnison , on June 20, 2010 at 11:51 am said: Fantastic list! Cheers for Davidow, Miller & Heiman, Ries & Trout, and Goldratt. I was surprised, though, that Competitive Stragey (Michael Porter) is not on this list. Forbes’ “Checklist: The 20 Most Important Questions In Business”, for example, relies heavily on Porter’s five forces. No business plan or ppt, or even value statement is complete without an understanding of competition. http://www.forbes.com/2010/06/17/most-important-questions-in-business-entrepreneurs-management-small-business_slide.html Prolific A. David Silver (e.g. Venture Capital) might also be considered for this list. In the HR section, how about “Who” by Street and Smart? This definied ‘A Players’ and how to attract them. With respect to an overall plan and execution, there are two books that jump to mind. Harnish’s “Mastering the Rockefeller Habits” builds a critical ‘Right Things Right’ model. Second, Thomson’s ‘Blueprint to a Billion” does a fantastic job of reverse engineering the seven critical sucess elements from those companies that made it big. Regards, David Loading... Reply steveblank , on June 20, 2010 at 2:33 pm said: David, Darn more summer reading for me. Thanks for the suggestions. steve Loading... Reply Fantastic list! Cheers for Davidow, Miller & Heiman, Ries & Trout, and Goldratt. I was surprised, though, that Competitive Stragey (Michael Porter) is not on this list. Forbes’ “Checklist: The 20 Most Important Questions In Business”, for example, relies heavily on Porter’s five forces. No business plan or ppt, or even value statement is complete without an understanding of competition. http://www.forbes.com/2010/06/17/most-important-questions-in-business-entrepreneurs-management-small-business_slide.html Prolific A. David Silver (e.g. Venture Capital) might also be considered for this list. In the HR section, how about “Who” by Street and Smart? This definied ‘A Players’ and how to attract them. With respect to an overall plan and execution, there are two books that jump to mind. Harnish’s “Mastering the Rockefeller Habits” builds a critical ‘Right Things Right’ model. Second, Thomson’s ‘Blueprint to a Billion” does a fantastic job of reverse engineering the seven critical sucess elements from those companies that made it big. steveblank , on June 20, 2010 at 2:33 pm said: David, Darn more summer reading for me. Thanks for the suggestions. steve Loading... Reply Darn more summer reading for me. Thanks for the suggestions. Ken Ross , on July 17, 2010 at 1:31 pm said: Just completed an interesting, new survey on incentive compensation for private technology companies. It’s on our site at: http://bit.ly/aSgWnh Loading... Reply Just completed an interesting, new survey on incentive compensation for private technology companies. It’s on our site at: http://bit.ly/aSgWnh Sue Leininger , on July 27, 2010 at 8:52 am said: Hi Steve, My current ACTiVATE class (see http://www.txstate.edu/activate for more details) is reading and discussing your Epiphany book. The content is invaluable as we pursue the opportunities presented by tech transfer and own own entrepreneurial projects. If you ever want input from a professional editor (I teach technical writing at the university level) for your next edition, please let me know. I have been editing each chapter as we progress through our assignments and would be happy to discuss how an edited presentation of your experience/knowledge can communicate ideas more effectively. Who knows, it might increase sales? In any case, thanks for sharing your wisdom! Loading... Reply Hi Steve, My current ACTiVATE class (see http://www.txstate.edu/activate for more details) is reading and discussing your Epiphany book. The content is invaluable as we pursue the opportunities presented by tech transfer and own own entrepreneurial projects. If you ever want input from a professional editor (I teach technical writing at the university level) for your next edition, please let me know. I have been editing each chapter as we progress through our assignments and would be happy to discuss how an edited presentation of your experience/knowledge can communicate ideas more effectively. Who knows, it might increase sales? In any case, thanks for sharing your wisdom! Quora , on September 20, 2010 at 12:54 am said: What books should entrepreneurs read?… Steve Blank has a list of books & blogs here: http://steveblank.com/books-for-startups/… Loading... Reply What books should entrepreneurs read?… Steve Blank has a list of books & blogs here: http://steveblank.com/books-for-startups/… One Cheap MBA Program , on September 20, 2010 at 2:05 am said: […] every book recommended by Steve Blank, not on the PMBA […] Loading... Reply […] every book recommended by Steve Blank, not on the PMBA […] china factory , on September 27, 2010 at 11:40 am said: Do not forget “Loosing my virginity – Richard Branson” it is a great and inspiring book about Mr Branson’s journey towards prosperity. Daniel -CFS Loading... Reply Do not forget “Loosing my virginity – Richard Branson” it is a great and inspiring book about Mr Branson’s journey towards prosperity. Yury Lifshits , on October 7, 2010 at 5:17 pm said: Another vote for: 1. Founders at Work 2. Loosing my virginity – Richard Branson Loading... Reply steveblank , on October 8, 2010 at 12:22 am said: added Founders at Work. Loading... Reply Another vote for: 1. Founders at Work 2. Loosing my virginity – Richard Branson steveblank , on October 8, 2010 at 12:22 am said: added Founders at Work. Loading... Reply added Founders at Work. Alex Lopes , on October 9, 2010 at 6:46 pm said: Hey Steve, One of the most formative books recommended to me on complex sales is “Exceptional Selling” by Jeff Thull. I found it to be very complimentary to your book “The four steps to the epiphany.” I would be interested to here your perspective on this book. I recommend it to budding entrepreneurs as it forces them to validate their value hypothesis with a “real” problem, the problem’s cost for the customer, and the priority of the problem for the customer. Loading... Reply One of the most formative books recommended to me on complex sales is “Exceptional Selling” by Jeff Thull. I found it to be very complimentary to your book “The four steps to the epiphany.” I would be interested to here your perspective on this book. I recommend it to budding entrepreneurs as it forces them to validate their value hypothesis with a “real” problem, the problem’s cost for the customer, and the priority of the problem for the customer. Madhav Shivpuri , on October 26, 2010 at 10:55 pm said: Hi Steve, Thanks for compiling very useful list of books and resources. I have read some and the rest I will when it may be required. I wanted to thank you for a great presentation on ‘Retooling early stage startups’ at Stanford edcorner. I live in Tokyo and have listened to this when on the subway at least a 100 times and can almost say the words before you say it on the podcast 🙂 It is a testament to how valuable you words and thoughts have been to me as I make way through various entrepreneurial ventures. Would love to meet you if and when you do come to Tokyo. Your dinner will be on me. Seriously! So do give me a shout and I will be honoured to meet you. Best regards. Madhav. Loading... Reply Thanks for compiling very useful list of books and resources. I have read some and the rest I will when it may be required. I wanted to thank you for a great presentation on ‘Retooling early stage startups’ at Stanford edcorner. I live in Tokyo and have listened to this when on the subway at least a 100 times and can almost say the words before you say it on the podcast 🙂 It is a testament to how valuable you words and thoughts have been to me as I make way through various entrepreneurial ventures. Would love to meet you if and when you do come to Tokyo. Your dinner will be on me. Seriously! So do give me a shout and I will be honoured to meet you. Best regards. Madhav. MaRS Blog – Innovation and Commercialization in Canada » Blog Archive » The marketing mix (4Ps) , on November 1, 2010 at 9:55 am said: […] Minimal Viable Product (MVP) from The Four Steps To Epiphany by Steven Gary Blank […] Loading... Reply […] Minimal Viable Product (MVP) from The Four Steps To Epiphany by Steven Gary Blank […] Ana Paola Teixeira , on November 26, 2010 at 9:36 am said: The list is great, but very long and impossible to read in a short time span. Thus could you please indicate the most “actionable” book in each category? Here goes my vote to a book that changed my company: Getting Real, by 37signals. Cheers! Loading... Reply The list is great, but very long and impossible to read in a short time span. Thus could you please indicate the most “actionable” book in each category? Here goes my vote to a book that changed my company: Getting Real, by 37signals. Andre Dhondt , on December 8, 2010 at 2:22 am said: Steve, have you considered making an audio book of The Four Steps to the Epiphany? I’m a member of the LeanStartupPhilly group and find that our members have a hard time reading… and believe they’ll do better with an audio format. I have a person who can make the audio book–we’d just need to work out permission and royalties with you… Loading... Reply Steve, have you considered making an audio book of The Four Steps to the Epiphany? I’m a member of the LeanStartupPhilly group and find that our members have a hard time reading… and believe they’ll do better with an audio format. I have a person who can make the audio book–we’d just need to work out permission and royalties with you… Joshua Dorkin , on December 9, 2010 at 8:14 pm said: What an incredible list! Thanks for compiling this for everyone . . I’ve got to now figure out how to get a few more of these read. Loading... Reply What an incredible list! Thanks for compiling this for everyone . . I’ve got to now figure out how to get a few more of these read. Heather Simonsen , on December 13, 2010 at 10:59 pm said: Great list, useful post! I finished business school in 97 and have used my original copy of Timmons’ New Venture Creation in every job since. Slideology is a close second in the ‘books that are dog-eared from too much use’ race. Loading... Reply Great list, useful post! I finished business school in 97 and have used my original copy of Timmons’ New Venture Creation in every job since. Slideology is a close second in the ‘books that are dog-eared from too much use’ race. Marko Petkovic , on December 19, 2010 at 6:17 am said: Hi Steve, I’m from Europe and have just launched a tech startup. On recommendation by some other startup CEO’s I’ve bought your excellent book The Four Steps to Epiphany. My congralutaions on consise writing and down to earth approach. About my question: At the end of your book there are number of Worksheets. Is there any way ( if I prove it to you that we have actually bought your book) I can download an electronic version of these worksheets ? It would save of my time though… Thanks in advance Marko Loading... Reply I’m from Europe and have just launched a tech startup. On recommendation by some other startup CEO’s I’ve bought your excellent book The Four Steps to Epiphany. My congralutaions on consise writing and down to earth approach. About my question: At the end of your book there are number of Worksheets. Is there any way ( if I prove it to you that we have actually bought your book) I can download an electronic version of these worksheets ? It would save of my time though… Thanks in advance Marko Suyash joshi , on December 22, 2010 at 11:42 pm said: I want to read: # The Deal Maker: How William C. Durant Made General Motors by Axel Madsen # Billy, Alfred and General Motors: The Story of Two Unique Men by William Pelfrey #The Toyota Way Loading... Reply I want to read: # The Deal Maker: How William C. Durant Made General Motors by Axel Madsen # Billy, Alfred and General Motors: The Story of Two Unique Men by William Pelfrey #The Toyota Way Steve Blank – Mind Blowing Resources For All Entrepreneurs | My Blog , on December 24, 2010 at 5:48 pm said: […] Check out the awesome resources and book references. […] Loading... Reply […] Check out the awesome resources and book references. […] Martina , on January 4, 2011 at 3:17 pm said: Dont forget The world is flat by T. Friedman! But very useful list indeed, i have just put most of it on my wishlist:-) Loading... Reply Dont forget The world is flat by T. Friedman! But very useful list indeed, i have just put most of it on my wishlist:-) Steve , on February 12, 2011 at 6:34 am said: Wish I could get your books on Kindle… I’m trying hard to go paper-free, better for the environment and easier to carry around with me. Loading... Reply Wish I could get your books on Kindle… I’m trying hard to go paper-free, better for the environment and easier to carry around with me. What is the recommended reading list to learn basics about "lean startup"? - Quora , on February 25, 2011 at 3:44 pm said: […] 5, 2011View All 0 CommentsCannot add comment at this time. Senthil Nambi Have you seen http://steveblank.com/books-for- … It isn't exactly confined to lean startup method, but the list is by Steven Blank, who […] Loading... Reply […] 5, 2011View All 0 CommentsCannot add comment at this time. Senthil Nambi Have you seen http://steveblank.com/books-for- … It isn't exactly confined to lean startup method, but the list is by Steven Blank, who […] Kyle , on March 6, 2011 at 10:11 pm said: Hi, Just gone through all the books you listed on your “Must Read Books” list. ( except Dealing with Darwin, I want to save that one for a later time) Just want to THANK YOU!! now we can speak the same language ^___^ Loading... Reply Just gone through all the books you listed on your “Must Read Books” list. ( except Dealing with Darwin, I want to save that one for a later time) Just want to THANK YOU!! now we can speak the same language ^___^ Kyle , on March 6, 2011 at 10:46 pm said: ^ or at least try to on my part =] Loading... Reply ^ or at least try to on my part =] Quora , on March 18, 2011 at 4:41 pm said: What are some great online resources or talks about startup ideation?… Check out the blog of Steve Blank – http://steveblank.com/ and the list of start-up books that he’s compiled: http://steveblank.com/books-for-startups/ … Loading... Reply What are some great online resources or talks about startup ideation?… Check out the blog of Steve Blank – http://steveblank.com/ and the list of start-up books that he’s compiled: http://steveblank.com/books-for-startups/ … Quora , on March 18, 2011 at 9:06 pm said: What are the best books on startups or entrepreneurship? Why?… Here are the books people mentioned more than once in the answers below: Start ups and Entrepreneurship 1. The Four Steps to the Epiphany by Steve Blank 2. Founders at Work by Jessica Livingston 3. Rework by 37signals people 4. How to Get Rich by Felix… Loading... Reply What are the best books on startups or entrepreneurship? Why?… Here are the books people mentioned more than once in the answers below: Start ups and Entrepreneurship 1. The Four Steps to the Epiphany by Steve Blank 2. Founders at Work by Jessica Livingston 3. Rework by 37signals people 4. How to Get Rich by Felix… Quora , on April 16, 2011 at 8:55 pm said: What books should social entrepreneurs read?… Great Books for Social Entrepreneurs: Six Quick Suggestions 1. Bornstein’s 2nd book is a quick read & a great overview of the field (conceptually & organizationally) 2. Life Entrepreneurs (targeted more at a career of social enterprise & change) 3. If… Loading... Reply What books should social entrepreneurs read?… Great Books for Social Entrepreneurs: Six Quick Suggestions 1. Bornstein’s 2nd book is a quick read & a great overview of the field (conceptually & organizationally) 2. Life Entrepreneurs (targeted more at a career of social enterprise & change) 3. If… An Innovation Arboretum | MJSBlog , on April 17, 2011 at 4:56 pm said: […] questions are partners in a dance of creation. Since then we’ve engaged with others in the lean start-up movement, which has been adding hot new rhythms to this […] Loading... Reply […] questions are partners in a dance of creation. Since then we’ve engaged with others in the lean start-up movement, which has been adding hot new rhythms to this […] Quora , on May 16, 2011 at 7:42 pm said: What is the recommended reading list to learn basics about “lean startup”?… Six Possible Core Areas to Develop 1. Programming 2. Design & UX 3. Web Conversion & Analytics 4. Sales (primarily for B2B lean startups) 5. Arguably Dealmaking & negotiation 6. Entrepreneurial & success mindset http://steveblank.com/books-for-startups … Loading... Reply What is the recommended reading list to learn basics about “lean startup”?… Six Possible Core Areas to Develop 1. Programming 2. Design & UX 3. Web Conversion & Analytics 4. Sales (primarily for B2B lean startups) 5. Arguably Dealmaking & negotiation 6. Entrepreneurial & success mindset http://steveblank.com/books-for-startups … Tárik , on May 18, 2011 at 3:37 pm said: I would like to add at least one book to the list. The topic is human behavior. As an entrepreneur I risk saying that on the end we’re all Illusionists, because we offer lust for a better future in uncertain present. And for us the only way to succeed is to create commitment, retention and passion on our customers, co-workers and employees. So the understanding of the mechanics of the human motivation, urgency and decision are key knowledges to the entrepreneur. After my long speech I suggest: Influence – The Psychology of Persuasion Robert B. Cialdini Loading... Reply I would like to add at least one book to the list. The topic is human behavior. As an entrepreneur I risk saying that on the end we’re all Illusionists, because we offer lust for a better future in uncertain present. And for us the only way to succeed is to create commitment, retention and passion on our customers, co-workers and employees. So the understanding of the mechanics of the human motivation, urgency and decision are key knowledges to the entrepreneur. After my long speech I suggest: Influence – The Psychology of Persuasion Robert B. Cialdini » Summer Reading Round Up: Best Business Books For Entrepreneurs , on May 27, 2011 at 3:49 pm said: […] Books For Startups by Steve Blank – What books should entrepreneurs read? (Source: Quora) – The 99 Best Business Books (Source: […] Loading... Reply […] Books For Startups by Steve Blank – What books should entrepreneurs read? (Source: Quora) – The 99 Best Business Books (Source: […] drink the fire hose | the azore garage , on May 27, 2011 at 4:46 pm said: […] chipping away at Steve Blank’s books for […] Loading... Reply […] chipping away at Steve Blank’s books for […] Serial Entrepreneur Spotlight: Steve Blank | Alltopstartups , on June 5, 2011 at 1:36 am said: […] Steve Blank’s list of recommended books for startups if you intend to start a company or are running a startup. You Might Also Like:Entrepreneur […] Loading... Reply […] Steve Blank’s list of recommended books for startups if you intend to start a company or are running a startup. You Might Also Like:Entrepreneur […] Rk , on June 12, 2011 at 4:15 pm said: Thanks for the great list. As a part of the course, I had to study “Starting something..” by Wayne McVicker, it was a great book on starting up, culture, making decisions, and everything in a company that started small , went public and got bought out. Loading... Reply Thanks for the great list. As a part of the course, I had to study “Starting something..” by Wayne McVicker, it was a great book on starting up, culture, making decisions, and everything in a company that started small , went public and got bought out. jon kirkegaard , on June 17, 2011 at 12:03 pm said: What a great reference list of good useful books/ references Start with the “Goal” even if not a manufacturing guy 🙂 The move to the “Art of War” and you can piece together what is happening to US competitiveness check out http://www.Texaslcc.org as a knowlegebase to deal with the gap Good luck Jon Kirkegaard President DCRA Inc. Loading... Reply What a great reference list of good useful books/ references Start with the “Goal” even if not a manufacturing guy 🙂 The move to the “Art of War” and you can piece together what is happening to US competitiveness check out http://www.Texaslcc.org as a knowlegebase to deal with the gap Good luck Jon Kirkegaard President DCRA Inc. Eric J. Gruber , on June 17, 2011 at 1:08 pm said: Hi Steve, The link to Cross the Chasm isn’t working in the first bulleted list in this section at the top of the page. Loading... Reply The link to Cross the Chasm isn’t working in the first bulleted list in this section at the top of the page. Lean Startup event comes to Grand Rapids | Atomic Spin , on June 21, 2011 at 10:53 am said: […] Blank also recommends a bunch of other great books here. This entry was posted in Announcements, Business of Software, Conferences, Project Management, […] Loading... Reply […] Blank also recommends a bunch of other great books here. This entry was posted in Announcements, Business of Software, Conferences, Project Management, […] Start-Up: the book » Blog Archive » Steve Blank - Customer Development , on August 31, 2011 at 4:36 am said: […] I will explain into some details his theory but the main reason I love this book is how he explains why founders are critical in all the decisions of the early phases of a start-up. Not the usual “hire business people”, but “learn and become an expert until you reach your limits”. I should immediately add that it is not an easy book to read and certainly mostly useful to people in the process of launching a start-up. His web site steveblank.com is also very informative, you will find tons of slides of his teachings on the web and I particularly recommend the list of books he suggests reading. […] Loading... Reply […] I will explain into some details his theory but the main reason I love this book is how he explains why founders are critical in all the decisions of the early phases of a start-up. Not the usual “hire business people”, but “learn and become an expert until you reach your limits”. I should immediately add that it is not an easy book to read and certainly mostly useful to people in the process of launching a start-up. His web site steveblank.com is also very informative, you will find tons of slides of his teachings on the web and I particularly recommend the list of books he suggests reading. […] Start-Up : le livre » Blog Archive » Steve Blank et le développement des start-up , on August 31, 2011 at 7:18 am said: […] je vais expliquer avec plus de détails sa théorie mais la raison principale pour laquelle j’aime ce livre est qu’il explique pourquoi les fondateurs sont essentiels aux premières phases de développement d’une start-up. Ce n’est pas le discours habituel de “mettre en place les compétences commerciales et cacher les fondateurs” mais plutôt d’ “apprendre et devenir des experts jusqu’au point d’atteindre vos limites”. Je dois tout de suite ajouter que ce n’est pas un livre facile à lire et qu’il est surtout utile à ceux qui se lancent dans l’aventure entrepreneuriale mais aussi dans le développement de produits. Son site web steveblank.com est bourré d’informations, vous trouverez des tonnes de documents sur ses enseignements sur internet et je recommande en particulier sa liste de conseils de lecture Books for Startups. […] Loading... Reply […] je vais expliquer avec plus de détails sa théorie mais la raison principale pour laquelle j’aime ce livre est qu’il explique pourquoi les fondateurs sont essentiels aux premières phases de développement d’une start-up. Ce n’est pas le discours habituel de “mettre en place les compétences commerciales et cacher les fondateurs” mais plutôt d’ “apprendre et devenir des experts jusqu’au point d’atteindre vos limites”. Je dois tout de suite ajouter que ce n’est pas un livre facile à lire et qu’il est surtout utile à ceux qui se lancent dans l’aventure entrepreneuriale mais aussi dans le développement de produits. Son site web steveblank.com est bourré d’informations, vous trouverez des tonnes de documents sur ses enseignements sur internet et je recommande en particulier sa liste de conseils de lecture Books for Startups. […] Kevin Cullis: How to Start a Business Mac Version » 45 Startup Incubators , on September 7, 2011 at 6:05 am said: […] Steve Blanks Books for Startups also has a GREAT list. […] Loading... Reply […] Steve Blanks Books for Startups also has a GREAT list. […] Looking for good books about entrepreneurship? » Business books make you rich (or not) , on September 17, 2011 at 1:50 pm said: […] for those interested, Steve has an awesome (but very extensive) list of ”Books for Startups” on his own […] Loading... Reply […] for those interested, Steve has an awesome (but very extensive) list of ”Books for Startups” on his own […] rob , on September 29, 2011 at 3:00 pm said: I see you have added textbooks also. Don’t you think the technology venutres by tom byers should be must read books other then that its highly priced. I see it covers everything holistically which is good as it really connect the dots. Loading... Reply steveblank , on September 29, 2011 at 3:13 pm said: Rob, I love Tom (he’s my boss at Stanford) and I think his book is the best of the bunch. If I had to pick one the textbooks it would be his. steve Loading... Reply rob , on September 29, 2011 at 7:54 pm said: thanks for the quick reply, steve. Do you know any books which gives a quick primer on how to be a great visionary and innovator? rob Loading... Reply I see you have added textbooks also. Don’t you think the technology venutres by tom byers should be must read books other then that its highly priced. I see it covers everything holistically which is good as it really connect the dots. steveblank , on September 29, 2011 at 3:13 pm said: Rob, I love Tom (he’s my boss at Stanford) and I think his book is the best of the bunch. If I had to pick one the textbooks it would be his. steve Loading... Reply rob , on September 29, 2011 at 7:54 pm said: thanks for the quick reply, steve. Do you know any books which gives a quick primer on how to be a great visionary and innovator? rob Loading... Reply Rob, I love Tom (he’s my boss at Stanford) and I think his book is the best of the bunch. If I had to pick one the textbooks it would be his. rob , on September 29, 2011 at 7:54 pm said: thanks for the quick reply, steve. Do you know any books which gives a quick primer on how to be a great visionary and innovator? rob Loading... Reply thanks for the quick reply, steve. Do you know any books which gives a quick primer on how to be a great visionary and innovator? R Sriram , on October 4, 2011 at 11:21 am said: Great work Steve, this is a valuable resource for an entrepreneur or leader, thank you. I would like to share my list of recommended books: Jessica Livingston’s ‘Founders at Work’ Guy Kawasaki’s ‘The Art of the Start’ Richard Bach’s ‘Jonathan Livingston Seagull’ William C Taylor & Polly LaBarre’s ‘Mavericks at Work’ Michael J. Lanning’s ‘Delivering Profitable Value’ Nirmalya Kumar’s ‘Marketing as Strategy’ Chan Kim & Renee Mauborgne’s ‘Blue Ocean Strategy’ Michael Porter’s ‘Competitive Strategy’ & ‘Competitive Advantage’ Kenichi Ohmae’s ‘The Mind of the Strategist’ Peter Drucker’s ‘The Five Most Important Questions You Will Ever Ask About Your Organization’ Rafi Mohammed’s ‘The Art of Pricing’ C K Prhalad & Venkat Ramaswamy’s ‘The Future of Competition’ Ram Charan & Noel Tichy’s ‘Every Business is a Growth Business’ Mark Morgan, Raymond Levitt & William Malek’s ‘Executing Your Strategy’ Jim Collins’ ‘Good to Great’ Porus Munshi’s ‘Making Breakthrough Innovation Happen’ Joseph Pine II & James Gilmore’s ‘The Experience Economy’ Vijay Govindarajan & Chris Trimble’s ‘Ten Rules of Strategic Innovators’ Rita Gunther McGrath & Ian MacMillan’s ‘The Entrepreneurial Mindset’ Marcus Buckingham & Curt Coffman’s ‘First Break All the Rules’ Steven Covey’s ‘Seven Habits of Highly Effective People’ Warren Bennis’ ‘On Becoming a Leader’ Seth Godin’s ‘The Purple Cow’ Chip and Dan Heath’s ‘Made to Stick’ Malcolm Gladwell’s ‘The Tipping Point’ James Surowiecki’s ‘The Wisdom of Crowds’ Loading... Reply Great work Steve, this is a valuable resource for an entrepreneur or leader, thank you. I would like to share my list of recommended books: Jessica Livingston’s ‘Founders at Work’ Guy Kawasaki’s ‘The Art of the Start’ Richard Bach’s ‘Jonathan Livingston Seagull’ William C Taylor & Polly LaBarre’s ‘Mavericks at Work’ Michael J. Lanning’s ‘Delivering Profitable Value’ Nirmalya Kumar’s ‘Marketing as Strategy’ Chan Kim & Renee Mauborgne’s ‘Blue Ocean Strategy’ Michael Porter’s ‘Competitive Strategy’ & ‘Competitive Advantage’ Kenichi Ohmae’s ‘The Mind of the Strategist’ Peter Drucker’s ‘The Five Most Important Questions You Will Ever Ask About Your Organization’ Rafi Mohammed’s ‘The Art of Pricing’ C K Prhalad & Venkat Ramaswamy’s ‘The Future of Competition’ Ram Charan & Noel Tichy’s ‘Every Business is a Growth Business’ Mark Morgan, Raymond Levitt & William Malek’s ‘Executing Your Strategy’ Jim Collins’ ‘Good to Great’ Porus Munshi’s ‘Making Breakthrough Innovation Happen’ Joseph Pine II & James Gilmore’s ‘The Experience Economy’ Vijay Govindarajan & Chris Trimble’s ‘Ten Rules of Strategic Innovators’ Rita Gunther McGrath & Ian MacMillan’s ‘The Entrepreneurial Mindset’ Marcus Buckingham & Curt Coffman’s ‘First Break All the Rules’ Steven Covey’s ‘Seven Habits of Highly Effective People’ Warren Bennis’ ‘On Becoming a Leader’ Seth Godin’s ‘The Purple Cow’ Chip and Dan Heath’s ‘Made to Stick’ Malcolm Gladwell’s ‘The Tipping Point’ James Surowiecki’s ‘The Wisdom of Crowds’ The List of the Top 29 Must Read Business Book Lists | The Startup Slingshot , on November 28, 2011 at 1:37 am said: […] 2. Steve Blank’s Books for Startups […] Loading... Reply […] 2. Steve Blank’s Books for Startups […] Workshop in Denmark: Pre-reading , on December 3, 2011 at 2:15 am said: […] Books for Startups […] Loading... Reply […] Books for Startups […] GoodRevu » Customer Engagement, Strong Product-Market Fit & Steve Blank’s “The Four Steps to the Epiphany” , on February 8, 2012 at 5:09 pm said: […] The book “Four Steps to the Epiphany” has become a popular manual for technology entrepreneurs seeking a strong match between their products and customer needs and behaviors that lead to strong business models. In his book, Steve Blank describes how important it is to be in front of customers getting continuous feedback throughout the entire product creation, go-to-market and business model development process. If you’re responsible for a product, developing a market, running business or starting a company, we highly recommend Steve Blank’s website: http://steveblank.com and book http://steveblank.com/books-for-startups/ […] Loading... Reply […] The book “Four Steps to the Epiphany” has become a popular manual for technology entrepreneurs seeking a strong match between their products and customer needs and behaviors that lead to strong business models. In his book, Steve Blank describes how important it is to be in front of customers getting continuous feedback throughout the entire product creation, go-to-market and business model development process. If you’re responsible for a product, developing a market, running business or starting a company, we highly recommend Steve Blank’s website: http://steveblank.com and book http://steveblank.com/books-for-startups/ […] Vladimir Canro (@VCanro) , on February 10, 2012 at 2:43 pm said: Steve, Don’t forget to add Ash’s book Running Lean O’Reilly Eric Ries, Series Editor. Loading... Reply Don’t forget to add Ash’s book Running Lean O’Reilly Eric Ries, Series Editor. olusesi , on March 1, 2012 at 12:31 am said: Steve, A great collection of Books can’t. Wait to feast on many of them. I’m from Nigeria and might need to Handle the challenge of acquiring these greaT teXts. What advice will you give. I’m seriously considering a start up and also lecturing entrepreneurship at a post degree level. Was hunting for materialS when I discover your work. Pls do get in touch. I’ve done some short listing that I need urgently Loading... Reply Steve, A great collection of Books can’t. Wait to feast on many of them. I’m from Nigeria and might need to Handle the challenge of acquiring these greaT teXts. What advice will you give. I’m seriously considering a start up and also lecturing entrepreneurship at a post degree level. Was hunting for materialS when I discover your work. Pls do get in touch. I’ve done some short listing that I need urgently Startup Customer Development: Applying Evolutionary Game Theory to Meetings | Social Media Chimps , on March 1, 2012 at 11:50 am said: […] a startup’s probability of success. As customer development guru Steve Blank highlights in 4 Steps to the Epiphany, getting in front of customers is critical in the early stages of a startup’s […] Loading... Reply […] a startup’s probability of success. As customer development guru Steve Blank highlights in 4 Steps to the Epiphany, getting in front of customers is critical in the early stages of a startup’s […] Zufi Deo , on March 5, 2012 at 6:22 am said: Steve just saw your You Tube talk. Thought it was great. Fits in very well with my experience. I recently had my work on Business Strategy and SME’s published, http://www.box.com/shared/1cgxb3z718 . The focus was very much the same as yours, btw I also interpreted Clausewitz for SME’s in the same article. I also customised an MBA for Startups in a book called MBA for Startups. I focused on how Entrepreneurs could use Business Management to help them through the transition phase you highlighted. Hope they help and look forward to any comments. Loading... Reply Steve just saw your You Tube talk. Thought it was great. Fits in very well with my experience. I recently had my work on Business Strategy and SME’s published, http://www.box.com/shared/1cgxb3z718 . The focus was very much the same as yours, btw I also interpreted Clausewitz for SME’s in the same article. I also customised an MBA for Startups in a book called MBA for Startups. I focused on how Entrepreneurs could use Business Management to help them through the transition phase you highlighted. Hope they help and look forward to any comments. Quora , on March 14, 2012 at 2:28 am said: What are the best online resources for learning about business and entrepreneurship?… Here are 9 great resources, which are primarily free: * Two free courses at Udemy, which should prove helpful: * Steve Blank on Entrepreneurship & Lean Startup Methodology: http://www.udemy.com/an-entrepreneurs-checklist/ * Jason Naazer of Doc Stoc on … Loading... Reply What are the best online resources for learning about business and entrepreneurship?… Here are 9 great resources, which are primarily free: * Two free courses at Udemy, which should prove helpful: * Steve Blank on Entrepreneurship & Lean Startup Methodology: http://www.udemy.com/an-entrepreneurs-checklist/ * Jason Naazer of Doc Stoc on … More Startup & Entrepreneurship Reading Lists « Iain's Chips & Tech , on April 2, 2012 at 3:36 pm said: […] Steve Blank’s Blog has an enormous list Books For Startups […] Loading... Reply […] Steve Blank’s Blog has an enormous list Books For Startups […] Comprendre le fonctionnement des startups pour améliorer leur réussite | MONDE SCIENCE , on April 21, 2012 at 2:02 am said: […] la suite des travaux de Steve Blank auteur d’un manuel pour les entrepreneurs innovants, distingue 6 tapes dans la vie d’une startup […] Loading... Reply […] la suite des travaux de Steve Blank auteur d’un manuel pour les entrepreneurs innovants, distingue 6 tapes dans la vie d’une startup […] Marlon Freitas , on April 27, 2012 at 8:48 am said: Master, when we have “The Four Steps to the Epiphany” in Portuguese? Thanks. Loading... Reply Master, when we have “The Four Steps to the Epiphany” in Portuguese? Thanks. Ricardo Chagas , on June 3, 2012 at 10:49 pm said: Dear Mr Steve Blank. We would like to invite you to give a lecture on new aspects of business models in Brazil. In the last three to four years, the tools that guide the business models were modernized and technicians in Brazil did not absorb the new techniques to the point of being able to make it available to startup. Very contribute to the dissemination of new techniques accepting our invitation. We have a good environment for discussion in our incubator that surely we can gather business and technical around a lecture. Att.: Ricardo Chagas Enterprising Loading... Reply Dear Mr Steve Blank. We would like to invite you to give a lecture on new aspects of business models in Brazil. In the last three to four years, the tools that guide the business models were modernized and technicians in Brazil did not absorb the new techniques to the point of being able to make it available to startup. Very contribute to the dissemination of new techniques accepting our invitation. We have a good environment for discussion in our incubator that surely we can gather business and technical around a lecture. Ricardo Chagas Enterprising When should you quit your day job to launch your startup? » Thinking, learning and just interested.... , on June 16, 2012 at 11:37 pm said: […] development, it will be critical. Steve Blank has written about this extensively in his book The Four Steps to the Epiphany and you should read […] Loading... Reply […] development, it will be critical. Steve Blank has written about this extensively in his book The Four Steps to the Epiphany and you should read […] #leanstartup + #socent: How Lean Startup Methods Worked For Me | Bonnie Foley-Wong , on July 1, 2012 at 12:15 pm said: […] Steps to Epiphany by Steve Blank (I haven’t read this personally, but I am a fan of Steve Blank’s blog and Customer […] Loading... Reply […] Steps to Epiphany by Steve Blank (I haven’t read this personally, but I am a fan of Steve Blank’s blog and Customer […] emmanuel keller , on July 8, 2012 at 1:49 am said: Dear Steve, I am currently reading your book, startup owner’s manual. There is a little “vol 1” at the beginning of the book, and as you cover the customer discovery / validation phases in the book, I suppose vol 2 will be about customer creation / Company building. When do you plan to release vol 2? Loading... Reply I am currently reading your book, startup owner’s manual. There is a little “vol 1” at the beginning of the book, and as you cover the customer discovery / validation phases in the book, I suppose vol 2 will be about customer creation / Company building. When do you plan to release vol 2? Jean , on July 20, 2012 at 11:42 am said: Hello Steve, when are we expecting an e-version of your Startup Owner’s manual? Pleeeeeeeeeese Loading... Reply steveblank , on July 20, 2012 at 1:50 pm said: late 2012 Loading... Reply Hello Steve, when are we expecting an e-version of your Startup Owner’s manual? Pleeeeeeeeeese steveblank , on July 20, 2012 at 1:50 pm said: late 2012 Loading... Reply Ami Noh , on August 12, 2012 at 7:05 pm said: Dear Steve Blank, Greetings! I’m Ami Noh, a literary agent working at Amo Agency, based in Seoul, Korea. Nice to e-meet you. I have a publisher who is interested in your book Four Steps to the Epiphany. Would you let me know if the Korean translation rights are not yet sold? Looking forward to hearing from you Warm regards, Ami Noh Loading... Reply Dear Steve Blank, Greetings! I’m Ami Noh, a literary agent working at Amo Agency, based in Seoul, Korea. Nice to e-meet you. I have a publisher who is interested in your book Four Steps to the Epiphany. Would you let me know if the Korean translation rights are not yet sold? Looking forward to hearing from you Steve Blank Answers Your Questions | BizNax , on August 17, 2012 at 5:09 am said: […] Steps to the Ephiphany” Steve’s Book “The Startup Owner’s Manual” Steve’s Books For Startups Steve’s Tools For Startups Steve’s Presentations On Slideshare Om Malik Interviewing […] Loading... Reply […] Steps to the Ephiphany” Steve’s Book “The Startup Owner’s Manual” Steve’s Books For Startups Steve’s Tools For Startups Steve’s Presentations On Slideshare Om Malik Interviewing […] Universities and Startup Junkies Come to Washington- Jonathan Ortmans , on October 15, 2012 at 7:41 am said: […] off campuses will tip their hat in return. The recent books by Marc Nager, Brad Feld, Eric Ries and Steve Bank are just the beginning of scholarship around the science of startups. As the literature makes these […] Loading... Reply […] off campuses will tip their hat in return. The recent books by Marc Nager, Brad Feld, Eric Ries and Steve Bank are just the beginning of scholarship around the science of startups. As the literature makes these […] William Michael Cunningham , on November 21, 2012 at 6:18 am said: The JOBS Act: Crowdfunding for Small Businesses and Startups http://www.amazon.com/The-JOBS-Act-Crowdfunding-Businesses/dp/143024755X Loading... Reply The JOBS Act: Crowdfunding for Small Businesses and Startups http://www.amazon.com/The-JOBS-Act-Crowdfunding-Businesses/dp/143024755X kevinready , on November 27, 2012 at 12:26 pm said: Steve, We met in Austin at SXSW, and again in Menlo Park this summer when we did an interview for Forbes. Here is the link: http://www.forbes.com/sites/kevinready/2012/08/28/a-startup-conversation-with-steve-blank/ At SXSW I shared a copy of the book Startup: An insider’s Guide with you.(**Shameless Self Promotion**) It definitely belongs on your Startup reading list! It has gotten a lot of very positive feedback from the startup community, especially on how to make new ventures work when you are not in Silicon Valley. Have a great week, and thank you for posting such valuable information on Open Source Entrepreneurship. Best, Kevin Ready Loading... Reply We met in Austin at SXSW, and again in Menlo Park this summer when we did an interview for Forbes. Here is the link: http://www.forbes.com/sites/kevinready/2012/08/28/a-startup-conversation-with-steve-blank/ At SXSW I shared a copy of the book Startup: An insider’s Guide with you.(**Shameless Self Promotion**) It definitely belongs on your Startup reading list! It has gotten a lot of very positive feedback from the startup community, especially on how to make new ventures work when you are not in Silicon Valley. Have a great week, and thank you for posting such valuable information on Open Source Entrepreneurship. Jeff Weber , on December 12, 2012 at 2:52 pm said: Hi Steve, If you have the opportunity to read, “From Idea to Exit: The Entrepreneurial Journey” I’d love to hear your thoughts. Specifically, on the entrepreneurial formula. Loading... Reply If you have the opportunity to read, “From Idea to Exit: The Entrepreneurial Journey” I’d love to hear your thoughts. Specifically, on the entrepreneurial formula. LoYoL Labs , on December 20, 2012 at 12:52 am said: […] brain is to read works by those who are successful at what they do. Below is a selection from a Startup reading list curated by Steve Blank on his blog. As we try move forward on this blog, we will try to have […] Loading... Reply […] brain is to read works by those who are successful at what they do. Below is a selection from a Startup reading list curated by Steve Blank on his blog. As we try move forward on this blog, we will try to have […] chandan , on December 30, 2012 at 11:47 pm said: Great ! I would love to add Peter Church’s book The Added Value – the life stories of Indian Business Leaders. Amazing insight on some truly inspirational people. You should read this book not only because it was fantastically insightful and interesting in relation to the individuals but also gives the reader an incredibly helpful view of the mindset of the business leaders in the region. http://www.amazon.com/Added-Value-stories-Business-ebook/dp/B009PMPKZ4/ref=sr_1_1?ie=UTF8&qid=1355983142&sr=8-1&keywords=authorzilla Loading... Reply Great ! I would love to add Peter Church’s book The Added Value – the life stories of Indian Business Leaders. Amazing insight on some truly inspirational people. You should read this book not only because it was fantastically insightful and interesting in relation to the individuals but also gives the reader an incredibly helpful view of the mindset of the business leaders in the region. http://www.amazon.com/Added-Value-stories-Business-ebook/dp/B009PMPKZ4/ref=sr_1_1?ie=UTF8&qid=1355983142&sr=8-1&keywords=authorzilla Startup Book Recommendations | Paul Miller , on January 2, 2013 at 8:23 am said: […] quick snapshot of why I think they’re good. If you’d like more ideas Steve Blank has a longer list. We also run a Bethnal Green Ventures Startup Book Club which you’re very welcome to come […] Loading... Reply […] quick snapshot of why I think they’re good. If you’d like more ideas Steve Blank has a longer list. We also run a Bethnal Green Ventures Startup Book Club which you’re very welcome to come […] Muses on value proposition - New VenturistNew Venturist , on January 7, 2013 at 6:03 am said: […] Blank, acclaimed Silicon Valley entrepreneur, author of books, and teacher at notable places like Stanford and for the NSF I-Corps program, calls it “Get out […] Loading... Reply […] Blank, acclaimed Silicon Valley entrepreneur, author of books, and teacher at notable places like Stanford and for the NSF I-Corps program, calls it “Get out […] Bryan Hackett , on February 23, 2013 at 8:16 pm said: Steve, I am huge Colonel Boyd fan myself. Many of his teachings, in the spirit of Sun Tzu, were delivered as in person briefings. I recently restored his lecture at the Air University to help distribute his intellectual contribution to a larger audience. http://demanddriven.me/Boyd-QA-Session -Bryan Loading... Reply I am huge Colonel Boyd fan myself. Many of his teachings, in the spirit of Sun Tzu, were delivered as in person briefings. I recently restored his lecture at the Air University to help distribute his intellectual contribution to a larger audience. http://demanddriven.me/Boyd-QA-Session When Hell Froze Over — in The Harvard Business Review « The Berkeley Blog , on April 16, 2013 at 8:27 am said: […] on disruption in the mid 1990’s and then reading the Innovators Dilemma. Each of these authors (along with others too numerous to mention) profoundly changed my view of management and strategy. All of this in one […] Loading... Reply […] on disruption in the mid 1990’s and then reading the Innovators Dilemma. Each of these authors (along with others too numerous to mention) profoundly changed my view of management and strategy. All of this in one […] When Hell Froze Over---in the Harvard Business Review | Xconomy , on April 17, 2013 at 8:09 am said: […] in the mid 1990’s and then reading the Innovator’s Dilemma. Each of these authors (along with others too numerous to mention) profoundly changed my view of management and strategy. All of this in one […] Loading... Reply […] in the mid 1990’s and then reading the Innovator’s Dilemma. Each of these authors (along with others too numerous to mention) profoundly changed my view of management and strategy. All of this in one […] Jimmy Jackson , on May 30, 2013 at 2:55 pm said: Hi Steve, I’m half way through The Startup Manual – I’ve been searching for something like it for a couple of years now! One of those moments where you know it when you see it. Thanks, its fantastic. Any book suggestions on forming a startup team, finding co-founders or choosing to employ? Regards Jimmy Loading... Reply I’m half way through The Startup Manual – I’ve been searching for something like it for a couple of years now! One of those moments where you know it when you see it. Thanks, its fantastic. Any book suggestions on forming a startup team, finding co-founders or choosing to employ? Jim Jackson , on May 30, 2013 at 2:57 pm said: Hi Steve, I’m halfway through The Startup Manual and currently switching from a ‘small business’ to a new market startup. Its fantastic, thanks. Any book suggestions on forming a startup team, co-founders or employing? Regards Jimmy (uk) Loading... Reply I’m halfway through The Startup Manual and currently switching from a ‘small business’ to a new market startup. Its fantastic, thanks. Any book suggestions on forming a startup team, co-founders or employing? Regards Jimmy (uk) Lanre Dahunsi , on June 29, 2013 at 12:12 pm said: Awesome List Blank….Thanks for sharing. There are three other books that should have made the list: 1- Art of the Start- Guy Kawasaki 2- Rules for Revolutionaries – Guy Kawasaki 3- Re-Imagine- Tom Peters Which book(s) do you recommend on forming a partnership or finding a co-founder? Best Regards Lanre Dahunsi Loading... Reply Awesome List Blank….Thanks for sharing. There are three other books that should have made the list: 1- Art of the Start- Guy Kawasaki 2- Rules for Revolutionaries – Guy Kawasaki 3- Re-Imagine- Tom Peters Which book(s) do you recommend on forming a partnership or finding a co-founder? Best Regards Lanre Dahunsi Brandon McNaughton (@bhmcnaughton) , on December 29, 2013 at 11:30 pm said: What about books that truly capture the entrepreneurial “struggle?” Any suggestions? Loading... Reply What about books that truly capture the entrepreneurial “struggle?” Any suggestions? Josep Blanch , on March 20, 2014 at 4:12 pm said: At our company we are also looking to ways to speed up diffusion of innovations ( disruptive ), specially inside government institutions Do you know any reference beyond the book of Everett Rogers ? Loading... Reply Mark Gibson , on March 20, 2014 at 6:56 pm said: Hi Josep, Why Killer Products Don’t Sell is all about risk and adoption and impact on behavior. It picks up on DofI and tips its hat to Crossing the Chasm. You can download the Killer Products whitepaper here. http://www.admarco.net/killer-products-whitepaper-/ Loading... Reply At our company we are also looking to ways to speed up diffusion of innovations ( disruptive ), specially inside government institutions Do you know any reference beyond the book of Everett Rogers ? Mark Gibson , on March 20, 2014 at 6:56 pm said: Hi Josep, Why Killer Products Don’t Sell is all about risk and adoption and impact on behavior. It picks up on DofI and tips its hat to Crossing the Chasm. You can download the Killer Products whitepaper here. http://www.admarco.net/killer-products-whitepaper-/ Loading... Reply Hi Josep, Why Killer Products Don’t Sell is all about risk and adoption and impact on behavior. It picks up on DofI and tips its hat to Crossing the Chasm. You can download the Killer Products whitepaper here. http://www.admarco.net/killer-products-whitepaper-/ Raul Molino , on April 24, 2014 at 12:45 pm said: Hello Steve I would like to know when we have his book “the startups owner’s manual” in Spanish Loading... Reply steveblank , on April 25, 2014 at 1:28 am said: You can find it in Spanish here Loading... Reply Hello Steve I would like to know when we have his book “the startups owner’s manual” in Spanish steveblank , on April 25, 2014 at 1:28 am said: You can find it in Spanish here Loading... Reply You can find it in Spanish here Raul Molino , on April 25, 2014 at 2:40 am said: Hi Steve, for more than I look, I do not find in Spanish, you can tell me exactly where your ad takes me to amazon and there is in English and French Loading... Reply Hi Steve, for more than I look, I do not find in Spanish, you can tell me exactly where your ad takes me to amazon and there is in English and French Zufi Deo , on April 25, 2014 at 4:51 am said: I thought you might find the material we are generating useful. http://startupready.net/blog/ . The intention is to evetually generate it into a book, So the more you engage with the material there the more likely the book will meet your needs. Look forward to your comments and thoughts on what we have already posted. Loading... Reply I thought you might find the material we are generating useful. http://startupready.net/blog/ . The intention is to evetually generate it into a book, So the more you engage with the material there the more likely the book will meet your needs. Look forward to your comments and thoughts on what we have already posted. 4 Books Worth Reading This Summer | Zoola Rewards , on May 13, 2014 at 3:00 am said: […] The Four Steps to the Epiphany, by Steve Blank. The author draws on his start-up company experience across a broad spectrum of roles to deliver a great manual for start-ups. Now teaching at Stanford and U.C. Berkeley, Blank helps you figure out your start-up’s right product and market through a disciplined step-by-step process. This book is the ultimate go-to guide for small business startups. […] Loading... Reply […] The Four Steps to the Epiphany, by Steve Blank. The author draws on his start-up company experience across a broad spectrum of roles to deliver a great manual for start-ups. Now teaching at Stanford and U.C. Berkeley, Blank helps you figure out your start-up’s right product and market through a disciplined step-by-step process. This book is the ultimate go-to guide for small business startups. […] Steve Blank’s Lean Startup: Not Just for Startups Anymore , on August 7, 2014 at 5:01 am said: […] Blank, serial entrepreneur, professor of entrepreneurship, and author of the seminal book that launched the Lean Startup movement, has long fought to change the mentality of software […] Loading... Reply […] Blank, serial entrepreneur, professor of entrepreneurship, and author of the seminal book that launched the Lean Startup movement, has long fought to change the mentality of software […] The Lab | Startup Slingshot , on August 8, 2014 at 1:03 pm said: […] Steps to the Ephiphany” Steve’s Book “The Startup Owner’s Manual” Steve’s Books For Startups Steve’s Tools For Startups Steve’s Presentations On Slideshare Om Malik Interviewing […] Loading... Reply […] Steps to the Ephiphany” Steve’s Book “The Startup Owner’s Manual” Steve’s Books For Startups Steve’s Tools For Startups Steve’s Presentations On Slideshare Om Malik Interviewing […] The Master of Innovation – Entrepreneur Steve Blank | Entrepreneur Ideas , on October 27, 2014 at 2:50 pm said: […] of his first published work that details his insight on the Customer Development process, ‘The Four Steps to Epiphany‘. The book explains his outlook on entrepreneurship and that it can be practiced, but not as […] Loading... Reply […] of his first published work that details his insight on the Customer Development process, ‘The Four Steps to Epiphany‘. The book explains his outlook on entrepreneurship and that it can be practiced, but not as […] Stanford professor and entrepreneur Steve Blank on startups, pivots, and corporate innovation | Nagg , on November 28, 2014 at 6:13 am said: […] Blank is among the most respected authors[1] and teachers[2] in the world on the topic of modern startups. His work at Stanford, Columbia, […] Loading... Reply […] Blank is among the most respected authors[1] and teachers[2] in the world on the topic of modern startups. His work at Stanford, Columbia, […] sharkyzg , on December 20, 2014 at 2:29 am said: I believe that How Google works from Eric Schmidt should definitely be on the list. Loading... Reply I believe that How Google works from Eric Schmidt should definitely be on the list. Start-Up: the book » Blog Archive » My top 10 (must-read) (business) books , on January 22, 2015 at 3:27 am said: […] The Four Steps to the Epiphany by Steve Blank, (subtitled Successful Strategies for Products that […] Loading... Reply […] The Four Steps to the Epiphany by Steve Blank, (subtitled Successful Strategies for Products that […] juan alberto lopez navarro , on January 25, 2015 at 12:24 pm said: Greetings from Mexico. I think the book: “Inside the box-A proven system of creativity for breakthrough results” (Drew Boyd, Jacob Goldenberg) is a veri interesting method for product innovation. Loading... Reply Greetings from Mexico. I think the book: “Inside the box-A proven system of creativity for breakthrough results” (Drew Boyd, Jacob Goldenberg) is a veri interesting method for product innovation. fabrizio aiello , on March 2, 2015 at 4:31 am said: Dear Mr. Blank i think it is a great list and i need two lives in order to read all of them :). However if i can i would suggest to add Running Lean By Ash Maurya. Loading... Reply Dear Mr. Blank i think it is a great list and i need two lives in order to read all of them :). However if i can i would suggest to add Running Lean By Ash Maurya. Zufi Deo , on March 3, 2015 at 3:07 am said: I recently came across this short paper on Entrepreneurial Organisations – http://www.metaprofiling.com/docs/The-Entrepreneurial-Organization.pdf . It looks this from an organisational psychology view. I thought the focus on risk and people was really good. Loading... Reply I recently came across this short paper on Entrepreneurial Organisations – http://www.metaprofiling.com/docs/The-Entrepreneurial-Organization.pdf . It looks this from an organisational psychology view. I thought the focus on risk and people was really good. Intrapreneur, entrepreneur, startup, accelerator, incubator…? | Sports Technology Blog – Enabling technologies for sport and health , on May 7, 2015 at 4:51 pm said: […] are more like teams out there too! More reading Steve Blank’s books and reading suggestions http://steveblank.com/books-for-startups/ Tips for intrapreneurs (and image credit) http://www.endeavor.org/blog/tips-for-intrapreneurs/ […] Loading... Reply […] are more like teams out there too! More reading Steve Blank’s books and reading suggestions http://steveblank.com/books-for-startups/ Tips for intrapreneurs (and image credit) http://www.endeavor.org/blog/tips-for-intrapreneurs/ […] James , on May 15, 2015 at 10:44 pm said: Hi Steve, I think if you make a wishlist in Amazon.com I can add everything to my cart at once… might save some time and improve the conversion. Thanks and looking forward to some good books ! J Loading... Reply I think if you make a wishlist in Amazon.com I can add everything to my cart at once… might save some time and improve the conversion. Thanks and looking forward to some good books ! J Meredith , on July 16, 2015 at 11:22 am said: We just published our own eBook as well. It may be a valuable FREE resource to those in the startup community looking to incorporate! Check out our link to download a copy: http://info.ailcorp.com/incorporating-your-company.-50-common-questions-answers Loading... Reply We just published our own eBook as well. It may be a valuable FREE resource to those in the startup community looking to incorporate! Check out our link to download a copy: http://info.ailcorp.com/incorporating-your-company.-50-common-questions-answers Zulfiqar Deo - www.bizstuff.co , on July 16, 2015 at 12:10 pm said: This is a free biz knowledge base we have built up at the Business Mentoring Meet up Group in London. http://www.meetup.com/BusinessMentoring/messages/archive/ . The topics cover everything from Negotiations, Business Model Innovation to organising blogger out reach programs. The papers are good introductions to the business areas and the videos are from industry. Loading... Reply This is a free biz knowledge base we have built up at the Business Mentoring Meet up Group in London. http://www.meetup.com/BusinessMentoring/messages/archive/ . The topics cover everything from Negotiations, Business Model Innovation to organising blogger out reach programs. The papers are good introductions to the business areas and the videos are from industry. Summer Reading Round Up: Best Business Books For Entrepreneurs | William Griggs | Entrepreneur + Marketer + Product Guy , on August 9, 2015 at 11:42 pm said: […] Books For Startups by Steve Blank – What books should entrepreneurs read? (Source: Quora) – The 99 Best Business Books […] Loading... Reply […] Books For Startups by Steve Blank – What books should entrepreneurs read? (Source: Quora) – The 99 Best Business Books […] Value proposition, post #9 of “Startup Briefs” - New VenturistNew Venturist , on September 13, 2015 at 2:13 pm said: […] to know if you do not really know? Steve Blank, acclaimed Silicon Valley entrepreneur, author of books, and teacher at notable places like Stanford and for the NSF I-Corps program, calls it “Get out […] Loading... Reply […] to know if you do not really know? Steve Blank, acclaimed Silicon Valley entrepreneur, author of books, and teacher at notable places like Stanford and for the NSF I-Corps program, calls it “Get out […] Abdulhamid Ali Dhaiban , on January 27, 2017 at 9:43 pm said: Hello Mr. Blank, Why there is no audio book for your book “The four steps to the Epiphany” ? It actually helpful for some readers to publish audio books, and here are the benefits I think that worth it: * Listening and following the hardcover book at the same time double the comprehension, because I’m using two senses here.. * Some people like to hear audio books while driving and commuting. Thanks Loading... Reply Hello Mr. Blank, Why there is no audio book for your book “The four steps to the Epiphany” ? It actually helpful for some readers to publish audio books, and here are the benefits I think that worth it: * Listening and following the hardcover book at the same time double the comprehension, because I’m using two senses here.. * Some people like to hear audio books while driving and commuting. agnelvishal , on August 6, 2017 at 12:03 am said: Newer books like Zero to One by Peter Thiel( http://azon.ly/Sc6J ) can be included. https://www.quora.com/Which-books-and-magazines-are-the-best-for-a-new-entrepreneur/answer/Agnel-Vishal Loading... Reply Newer books like Zero to One by Peter Thiel( http://azon.ly/Sc6J ) can be included. https://www.quora.com/Which-books-and-magazines-are-the-best-for-a-new-entrepreneur/answer/Agnel-Vishal Sunday Nudge — Calm Is A Big Word && Talking to Humans – Fizz Mind 2018 , on June 24, 2018 at 4:12 pm said: […] Also. Here is the gold-standard entrepreneurial readings list. […] Loading... Reply […] Also. Here is the gold-standard entrepreneurial readings list. […] Jim Ruocco , on July 10, 2019 at 2:10 pm said: longtime lurker here…Thank you so much for all of the content Steve, it has been incredibly valuable and fun. Loading... Reply longtime lurker here…Thank you so much for all of the content Steve, it has been incredibly valuable and fun. Ismar Neumann Kaufman , on January 14, 2020 at 11:32 am said: Please, is there a Brazilian Portuguese edition of The Four Steps to the Epiphany? And what about the Owners Manual? Loading... Reply Please, is there a Brazilian Portuguese edition of The Four Steps to the Epiphany? And what about the Owners Manual? Steve Fang , on September 23, 2020 at 2:07 pm said: Thank you for the awesome list, some very interesting materials Loading... Reply Thank you for the awesome list, some very interesting materials Anonymous , on August 25, 2021 at 11:16 am said: Thank you so much Steve for the list. Loading... Reply Thank you so much Steve for the list. smorele , on December 29, 2022 at 6:45 am said: There are pleinty of books dedicated to startup and entreneurship. For french readers, I recommand https://livres-startup.fr Loading... Reply There are pleinty of books dedicated to startup and entreneurship. For french readers, I recommand https://livres-startup.fr Leave a Reply Cancel reply contact: info@kandsranch.com contact: info@kandsranch.com @sgblank Get the Podcasts for Free Powered by WordPress.com . WP Designer.